#forbetterbrands

Packaging project + 3D visualization for cosmetics brand Luonni #truustudio #forbetterbrands • • • • • • #brandingproject #brandcuration #welovebranding #mindsparklemag #visualgraphc #businessbranding #brandingstyle #brandingstudio #branding_design #brandingagency #brandingidentity #cosmetico #cosmeticnatural #crueltyfreecosmetics #vegancosmetics #packaging #packagingdesign #packagingideas #bestofpackaging #packgingideas #packagingoftheworld #packaginglove #productpackaging #inspofinds https://www.instagram.com/p/B0gWvYiArFv/?igshid=1rhgczjw0k290

Lisha Label Design — Product packaging ⠀⠀ We love the detail on the Lisha bottles, they are colorful, playful but still modern. ⠀⠀ Yummy juices for this Friday, anyone? #forbetterbrands #truustudio (at Truu Studio) https://www.instagram.com/p/Bzz7VktgoN4/?igshid=4q2i8i5czzd5

The Gugettes — logo variation Responsive logos are identity symbols that adapt to its medium and size, going simpler as they get smaller, without losing its character and identity. Part of a brand strategy is to ensure that the identity is malleable and adaptable, and that is just one of the tiny adjustments we make to ensure that we have maximum compatibility. #truustudio #forbetterbrands (at Truu Studio) https://www.instagram.com/p/Bzxpxz_guB_/?igshid=1vn4mk7mvs4i5

Remember that: ⠀⠀ YOUR CLIENTS DO NOT KNIW WHAT YOU KNOW. ⠀⠀ They are inside their jar, and you are biased by your knowledge. ⠀⠀ Open that jar in order to find the right jam to bridge that gap 😜 ⠀⠀ You are a true winner if that post made sense to you. ⠀⠀ Strat It Up! Is an introduction to the creative strategy framework that we use in the studio, complete with worksheets! Perfect for designers who want to learn strategy and charge more for their work, become more relevant and therefore, DO MORE relevant work. Or perfect if you want to apply it in your business, whether you are a designer or an entrepreneur. ⠀⠀ LINK IN BIO! #truustudio #forbetterbrands (at Truu Studio) https://www.instagram.com/p/Bzw7si2g65i/?igshid=1jdy0bqxhfvzl

Hey there! For the newcomers: I’m Julia, I’m the founder of Truu Studio. I’m a Brazilian-Italian living in Finland. Truu Studio is a insight driven creative studio focused on solutions for packaged goods and online entrepreneurs! We work mostly with established businesses looking to level up and in increase sales by a margin. We are always open to hear your story and see if we can help... ⠀⠀ I started the studio after years of freelancing because I realised I wanted MORE, so I can create THE BEST for the people who are really passionate about what they do. Just like I love what I do, I want to be able to feel the same vibe from our clients. No fake entrepreneurs looking for a cheap and unprofessional solutions allowed 🙅🏻‍♀️ ⠀⠀ I believe that TRANSPARENCY is everything in business, and we work hard with our team to be always opened about the way we work. Yes, we are remote, and YES, we rule! ⠀⠀ As a Brazilian in Finland, we aim to unite the best of both worlds. Brazilians are known for the approachability, dependability and for having an open heart, whilst the Finns for their honesty, humbleness and the minimal aesthetics that we love. Ain’t that a perfect mix? ⠀⠀ Fun fact: Truu means faithful in Estonian, and you read “True” if you are an English speaker. ⠀⠀ I see Truu in a few years having an office on each corner of the world, and it’s own insights/research division dedicated to deliver the best market researches and product testing, but also creative subdivisions such as a brand photography studio where you can come and have your team / product photographed. Right now we only visit you on location! ⠀⠀ And do YOU dream of? #truustudio #forbetterbrands (at Truu Studio) https://www.instagram.com/p/BzvFSCXgK24/?igshid=bpjli7v3g9v2

Label Design for Mr Olives ⠀⠀ 3 MYTHS about strategy that are SCREWING with your sales: ⠀⠀ 1️⃣ If you are knew, you don’t need strategy ⠀⠀ 2️⃣ If you do strategy, your content doesn’t need to be in brand / consistent ⠀⠀ 3️⃣ You don’t need Brand Strategy if you have a business plan ⠀⠀ Reality: 1️⃣ You’ll need a LOT of strategy to be able to gain momentum. ⠀⠀ 2️⃣ Simple math: Strategy + Design = Captivation ⠀⠀ Your brand consistency and content quality is NOT enough alone. Conversely, strategy without branding and design is not gonna give you long term value. ⠀⠀ 3️⃣ Simple math again: Growth Strategy + Content Quality = Sales ⠀⠀ #truustudio #forbetterbrands #ipreview via @preview.app (at Truu Studio) https://www.instagram.com/p/Bzs8ABtgeqz/?igshid=6ulwqxzkitp2

The Gugettes promotional flyer / slip in. ⠀⠀ @ineyesight once asked me what’s strategy. ⠀⠀ I paused and stopped to think. There are a lot of levels of strategy and it can mean different things to different people (and their positions). ⠀⠀ But in a nutshell, strategy are the tactics you apply to get from where you are to where you want to be. ⠀⠀ For strategy to be effective, you need insights and a context. ⠀⠀ Way before you create pretty graphics for your brand or your client... can you be succinct with your point A? Where are you right now? Unbiased and fully informed answers are RARE. You probably don’t even know who your ideal customer is — no, it’s not “everyone who”. ⠀⠀ Next post we’ll talk about who your customers are, make sure to follow us to not miss out! #forbetterbrands #truustudio (at Truu Studio) https://www.instagram.com/p/BzkhXJQg-de/?igshid=18uxfvy5o4nw6

Minimal packaging is our passion ❤️ but the experience doesn’t end there! ⠀⠀ Specially with gifts (or that box that you get in the mail), opening a box and unveiling what’s inside is like Christmas 🎅 ⠀⠀ Retail packaging, despite being less exciting to open, is still going to be very well thought out and make an impression. ⠀⠀ It’s also one of the coolest forms of marketing ;) ⠀⠀ #truustudio #forbetterbrands (at Truu Studio) https://www.instagram.com/p/BziXUlHgI7e/?igshid=194wkz5a2w6aj