...Many would argue that there is no authentic culture to study in rap music or Hiphop discourse for mass consumption, since rap has long become a global industry removed from its primary audience. However, study of folk culture is not constrained to isolated groups untouched by contemporary postindustrial society. Folk are 'the people who know,' who have a special knowledge fro their vantage point of the world, from their routine social experiences....The study of folk groups in the contemporary world involves studying their hybridity, an aspect of which can be examined through studying the impact of technologies on the interaction of discourses between audience, performer, and the making of meaning.
Elaine Richardson, “Black/folk/discoursez: OutKast and ‘the whole world,’” Hip Hop Literacies (10)
