This is the design process that Ben and I went through in order to get to the new logo design. It took a number of ideas and a lot of patience to get to the final result. The process took two full days to refine the logo to a point that we were happy with.
There were a lot of factors that we took into consideration when designing the logo. We didn’t want our image to be too formal, but at the same time we didn’t want the logo to be too cartoony as we want other companies to take us seriously.
We needed the logo to be simple and clean so that it will be possible to use on various materials/textures in the future (such as laser cutting) and still have it easily recognizable.
We also wanted the logo to be unique and represent who we are as a company.
Overall, I think the logo is exactly what we need. The octopus tentacles represent how we are capable of adapting and changing in a number of different ways, the simplistic cartoon style represents our light-hearted approach to design, starting all projects with an open mind and the clean, minimalist look keeps everything professional.