Things you might want to look at before buying any CRM software for your Club & Gym
Club & Gym management software offers an “all-in-one” management dashboard designed to integrate administrative and engagement tasks associated with running a member-based organization.
The best club management software solutions include functionalities like:
Online registration and payments for members and events.
An easy-to-update club website with an event calendar, and online resources.
Simple member communication through automated invoices, emails, and newsletters.
A full contact database that's easy to search, filter, and update.
Financial reports, analytics, and membership summaries.
A mobile app to let you manage and communicate with members on the go.
On top of eliminating administrative work, club management software can actually kick-start new growth for your club by:
Giving you a modern, mobile website, which is attractive to prospects and easier to find on Google.
Automating member retention techniques like setting up renewal reminders, and recurring dues.
Telling you which of your members are unengaged, so you can reach out to these people with simple win-back techniques.
As soon as you select a club management software solution for your organization, you’ll see the real and immediate effects it can have on freeing up your time and helping you grow your club. You need to look these things before buying Club Software.
1. Accessibility on your preferred platforms.
Looking at the software’s System Requirements can help you identify what platforms can be used to access the software.
2. Ease of Use
This is often overlooked because everyone gets sold on price or feature-rich products. More important for a company than rich features, is knowing how to properly use the software to meet your needs and end-user adoption.
3. Cost of the software
At first I tried to stray away from this aspect, because cost should not be the final deciding factor when looking at different CRM softwares. In fact if I were to place my top 10 essential factors in order of consideration, this would be last on my list. The other 9 factors should help direct you to finding the best CRM for your business.
You should also ask the vendor to discuss any hidden costs you may encounter to avoid any unpleasant surprises.
4. Software Company Stability
It seems like every other day a new CRM software is made available for consumers. With so many options, choosing a CRM can become overwhelming. Consumers have learned that ‘biggest’ is not always ‘best’. However, biggest usually complements stability, which can be invaluable for your investment.
5. Who has ownership of your data?
As many software companies have transitioned to offering software at a subscription, and your data is hosted in a Cloud environment, this question becomes more relevant.
6. Support
It is inevitable that at some point you will need some type of support for your CRM. It is not a matter of ‘if’, but ‘when’. Some systems include support with their license. Having good support for your CRM will give you peace of mind and keep you up and functioning when things may go sour.
7. Meeting Needs and Reporting
This is where we finally talk about features in a CRM software. You ultimately want to find a software that will meet your needs and be able to provide you with the reporting you find necessary to run your business.
8. Trials or Demos
You don’t want to invest in a CRM software without trying or receiving a demonstration of the software. You don’t buy shoes without trying them on first do you? Learn the system, get a feel for its interface and navigation.
If you explore these factors, you will be able to find the right CRM system for your gym. DO take a look at GYMDAY (Software for Fitness Club).
