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In the summer time, this seaside town is Cheerie-on-Sea but come winter, the Ch falls off, the tourists go home, and the town settles into its true nature.

Rose who comes from a line of women named for the flower, though her's is the shortest at just Rose. She has recently been forced to move in with her grandmother after her mother's death in a car crash.

Lim sets a time range from 1978 to 1998, a span of twenty years, that is forty to twenty years in the past. This choice gives the entire novel a retro feeling, like reading a newly discovered time travel book from the 1950s or mid 1970s.

Mabel now trapped in the Noo World has decided to track down the Doomsday book to learn what happened to humanity.