Hey, guys. I’m tired of watching the same pattern play out online: people hiding abusive behavior behind soft aesthetics, infantilized personas and carefully curated "uwu" vulnerability. It’s more common than most people think, and it’s deeply manipulative.
Because I have a background in psychology, I’ve been able to recognize these patterns both online and offline for years, and the truth is simple: aesthetic innocence doesn't equal moral innocence. Some people weaponize softness as camouflage.
â—‡ The psychology behind the mask
Psychologists call this impression management: strategically performing different versions of oneself depending on the audience. Everyone does this to some degree (being professional at work, yet casual with friends), but some individuals use it to manipulate, punish and control.
Online, this often appears as personas built around:
pastel aesthetics
baby talk or "smallness"
exaggerated vulnerability
selective naivete
agere-coded language
To most people, this looks harmless. Cute, comforting, even. But that’s the point. A convincing persona can hide very dark behavior.
This type of constructed innocence often overlaps with:
masking (concealing real emotions or aggressions)
pseudoinnocence (pretending to be fragile, clueless or harmless)
vulnerable narcissistic traits (hypersensitivity, manipulativeness, ego-protection)
These traits create a powerful shield: "I can’t be harming anyone. Look how soft I am!"
â—‡ Vulnerability, weaponized
Some people escalate this performance by faking or exaggerating illnesses, disabilities or neurodivergence to gain sympathy, control narratives or avoid accountability. Clinically, this falls under Factitious Disorder Imposed on Self (FDIS) - also known as Munchausen syndrome - and its online form, Munchausen by Internet.
Signs of this include:
claiming chronic illness or neurodivergence only when convenient
inconsistent or contradictory stories
outrage when questioned
using their "condition" as a shield while harming others
We’ve seen this phenomenon before. Remember when TikTok suddenly exploded with teens "developing Tourette’s overnight"? It wasn’t real Tourette’s. It was mimicking popular creators for attention. The same thing happens with self-diagnosed autism, DID, tics or chronic illness content when the goal is to cultivate a sympathetic persona.
True neurodivergent people don’t use their diagnosis to terrorize others, brag about punishment or orchestrate harassment campaigns.
â—‡ The language of punishment (and how it betrays their intent)
A major red flag is punitive language disguised as morality. Some individuals claim to be "protecting the community" while using vocabulary that reveals their real motive: domination and retribution. Phrases like:
"Let’s get rid of this person for good." "They don’t deserve to be here." "Terminate them." "We must destroy them."
This isn’t community care and accountability. This is eliminationist thinking, the kind used by people who enjoy seeing their target suffer.
If someone claims to be fragile, soft or harmless, but speaks like they’re delivering a death sentence, believe the behavior, not the persona.
â—‡ Understanding DARVO
Another tactic that frequently shows up in these cases is DARVO, a manipulation pattern where an abuser:
Denies what they did Attacks the victim Reverses Victim and Offender roles
Example:
They harm someone.
They deny it and claim the victim is the aggressive one.
They suddenly portray themselves as terrified, fragile and overwhelmed.
They rally others to "protect" them from the person they targeted.
The soft persona becomes a weapon in this reversal. They "couldn’t possibly" be the aggressor, so the victim must be.
â—‡ What matters most: actions, not aesthetics
Someone can flood their blog with hearts, plushies and baby-talk while simultaneously:
bragging about ruining someone’s online presence
encouraging dogpiling
spreading misinformation
selectively sharing screenshots out of context
weaponizing their followers’ pity
wishing harm on their "enemy"
The contrast between the persona and the behavior is the point. It creates cognitive dissonance so people doubt their own perception.
â—‡ My advice, from professional training and lived experience
Because I have formal education in psychology and firsthand experience with this pattern, here’s what I want everyone to understand:
Document everything. Screenshots, timestamps, links, archives - these all matter.
Watch for inconsistencies. If their story about neurodivergence, illness or trauma changes depending on who they’re talking to, that’s not a symptom, but strategy. If something feels manipulative, it probably is.
Separate persona from behavior. Soft aesthetics mean nothing if the behavior is cruel.
Don’t take the bait. People who thrive on drama want reactions. Silence starves them.
Educate your communities. The more people understand these psychological patterns, the harder they are to exploit.
â—‡ In case you need it, a TL;DR
Soft aesthetics can hide cruel behavior. Some people use impression management, faked vulnerability and exaggerated neurodivergence to manipulate, punish and control others. Look at actions, not personas. Stay aware, protect your peace, and remember: no amount of cuteness excuses cruelty.
