#fakeinstall

One of the common pain points our clients have expressed is that their number of installs doesn’t match the number of conversions. They see a high volume of installs happening, but this doesn’t convert into outcomes.  

There is not just one reason behind an unusual spike in installs. It can be bots, or something more advanced which a human eye might miss easily. In one of a recent campaign data we evaluated, we observed that a new and unusual technique is used to hide invalid traffic driving fake app installs from Android mobile versions.  

Advertising platforms optimize for signals—not intent.  

In mobile marketing, the most important signal is the install. More installs usually mean a campaign is working. Platforms see this, assume success, and push more budget in the same direction.  

This is where install fraud begins.  

Fake installs are easier and cheaper to generate than real users. Fraudsters use bots, device farms, or incentivized tactics to create large volumes of installs that look genuine on the surface. Since the numbers look good, platforms assume the campaign is performing well. Budgets increase. The same sources get more spend.  

But the users aren’t real. 

An Era of SMS Fraud

Top 5 Warning Signs of Ad-Fraud You Cannot Ignore!

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a great ROI. However, little do they notice that despite spending tons of money, earning thousands of impressions, it’s never enough. Sometimes, it’s not the inefficiencies or bad UI/UX of the website, a larger issue haunts the marketing department - Ad Fraud.