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Every social networking platform keeps on changing with new updates and features to offer improved user experience. With constant transformations, it becomes more challenging for marketers to follow the rhythm and leverage such platforms to make the most out of it.

Almost every marketer uses social media, but none of them can survive if they don't align with the chances. In this article, we have mentioned some recent/new Facebook features that every marketer must know about to take their company to a success path. 

Dark Mode Feature With Attractive Layout

Facebook launched a dark mode that is a new yet appealing layout for users. Once you move to the settings and activate the dark mode, the theme will turn into black. This feature looks startling, which saves the battery as well as contrast goes down. Users have been praising this feature much and also a few platforms have already added this.

Desktop Messenger

Now Facebook possesses two separate messenger apps for both the desktop and mobile. Though the features remained similar to the previous mobile messaging, it doesn’t need access to one’s Facebook timeline when someone wants to use messaging in a laptop or PC. Go to windows or app stores for iOS to download it.

Images with 3D Effects

While Instagram and Snapchat are flourishing every day due to finer upgrades for images and videos, Facebook can’t please the audience keeping fixed features (it needs new Facebook features). Users are in love with all the new 3D images using their phone’s camera. In this way, posts become more life-like and alluring. As soon as the feature was revealed, a lot of brands jumped on its bandwagon to promote their brand using Facebook Ad Hacks via 3D effects that fetch attention from a broader audience.

Quiet Mode

This feature comes under the most-awaited one that allows Facebook users to mute annoying notifications from their accounts. An ultimate benefit of quiet mode is that it helps us reduce the hours we spend on Facebook since notifications no longer appear on their phone. As per convenience or need, users can go to the settings and get back to the normal mode where they can get notifications as average.

Also, Let’s Throw Some Light On Some Features Designed Especially for marketers.

Facebook also tries to help marketers in leveraging the benefits of this platform and make everything easier for them. We have compiled some features that you might know.

Use Of CTA Buttons

Call to action buttons are great means of improving the engagement of any website. For this reason, Facebook has personalized its CTA buttons to make it more audience-focused and appealing.

From the Edit menu, choose a specific CTA button that seems best to your brand. Check out below a few sound examples of call to actions:

Notice of meeting

For reservation

Redirecting users to contacts, including email, chat, and mobile.

Instruction for app download

For sales

Pages To Watch

The success of any brand depends much on its ads. Through the ‘Pages To Watch’ feature, you can track your competitors’ ads to fetch crucial data and craft them later. For activating this amazing feature, go to insights at your Facebook then add multiple page links of your competitors that you wish to track. It makes it possible for you to see analytics aside campaign management.

Live Video Feature

Just like personal profiles, Facebook now allows its pages to share live videos. Since videos might sometimes not be recorded correctly, in that case the platform provides rehearsal features to make sure the video is excellent. Businesses often share videos live from an event, so this feature is gaining popularity worldwide.

Conclusion

Facebook has millions of active users, which has a sound impact on how your campaign grows. Make sure to check  new Facebook features or recent updates to keep pace with changes, if you want to be a successful marketer and make the most of this prominent platform.

Also Watch The Video, On How To Find Best Performing Facebook Ads Using PowerAdSpy