#newfacebookfeatures

Every social networking platform keeps on changing with new updates and features to offer improved user experience. With constant transformations, it becomes more challenging for marketers to follow the rhythm and leverage such platforms to make the most out of it.

Almost every marketer uses social media, but none of them can survive if they don't align with the chances. In this article, we have mentioned some recent/new Facebook features that every marketer must know about to take their company to a success path. 

Dark Mode Feature With Attractive Layout

Facebook launched a dark mode that is a new yet appealing layout for users. Once you move to the settings and activate the dark mode, the theme will turn into black. This feature looks startling, which saves the battery as well as contrast goes down. Users have been praising this feature much and also a few platforms have already added this.

Desktop Messenger

Now Facebook possesses two separate messenger apps for both the desktop and mobile. Though the features remained similar to the previous mobile messaging, it doesn’t need access to one’s Facebook timeline when someone wants to use messaging in a laptop or PC. Go to windows or app stores for iOS to download it.

Images with 3D Effects

While Instagram and Snapchat are flourishing every day due to finer upgrades for images and videos, Facebook can’t please the audience keeping fixed features (it needs new Facebook features). Users are in love with all the new 3D images using their phone’s camera. In this way, posts become more life-like and alluring. As soon as the feature was revealed, a lot of brands jumped on its bandwagon to promote their brand using Facebook Ad Hacks via 3D effects that fetch attention from a broader audience.

Quiet Mode

This feature comes under the most-awaited one that allows Facebook users to mute annoying notifications from their accounts. An ultimate benefit of quiet mode is that it helps us reduce the hours we spend on Facebook since notifications no longer appear on their phone. As per convenience or need, users can go to the settings and get back to the normal mode where they can get notifications as average.

Also, Let’s Throw Some Light On Some Features Designed Especially for marketers.

Facebook also tries to help marketers in leveraging the benefits of this platform and make everything easier for them. We have compiled some features that you might know.

Use Of CTA Buttons

Call to action buttons are great means of improving the engagement of any website. For this reason, Facebook has personalized its CTA buttons to make it more audience-focused and appealing.

From the Edit menu, choose a specific CTA button that seems best to your brand. Check out below a few sound examples of call to actions:

Notice of meeting

For reservation

Redirecting users to contacts, including email, chat, and mobile.

Instruction for app download

For sales

Pages To Watch

The success of any brand depends much on its ads. Through the ‘Pages To Watch’ feature, you can track your competitors’ ads to fetch crucial data and craft them later. For activating this amazing feature, go to insights at your Facebook then add multiple page links of your competitors that you wish to track. It makes it possible for you to see analytics aside campaign management.

Live Video Feature

Just like personal profiles, Facebook now allows its pages to share live videos. Since videos might sometimes not be recorded correctly, in that case the platform provides rehearsal features to make sure the video is excellent. Businesses often share videos live from an event, so this feature is gaining popularity worldwide.

Conclusion

Facebook has millions of active users, which has a sound impact on how your campaign grows. Make sure to check  new Facebook features or recent updates to keep pace with changes, if you want to be a successful marketer and make the most of this prominent platform.

Also Watch The Video, On How To Find Best Performing Facebook Ads Using PowerAdSpy

How Will Changes to Facebook’s Terms of Service Affect Your Business?

To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve.

And it seems like not a week goes by that there isn’t a social media update! It’s enough to frustrate even the seasoned marketer.

One of the new Facebook guidelines in 2020 was FB5, otherwise known as the "New Facebook."

I’m sure you’ve noticed this change, which has altered the look and feel of the platform on desktop and mobile. Facebook claims this new design will make the user experience simpler and faster and put a focus on communities.

From what I’m reading in my feed, so far that hasn’t been the case! But like any changes, we often need time to get used to the new layout of the land before we can embrace the benefits of the change.

Here’s what we see now with our eVision Media page, where all of the controls are now on the left-hand side.

What has been your experience so far with the new layout? Love it or hate it? Let me know below!

TOC Update Effective October 1, 2020

And another important change is coming up: Facebook has just announced an update to their Terms of Service, effective October 1st. Many users this week saw the following pop-up message:

“Effective October 1, 2020, section 3.2 of our Terms of Service will be updated to include: ‘We also can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.'”

You may be reading this and thinking...so what? They update their Terms of Service all the time.

But these new Facebook content standards are getting attention for a few reasons, one being that the social media giant usually doesn’t tell us about updates—there are just way too many, and most are pretty minor.

Here are a couple of theories I’ve seen as to why this message is being shared:

● They plan to remove or censor content in advance of the U.S. election. They’ve been accused in the past of censoring certain political messages.  ● The social media platform recently threatened to block Australian publishers and individuals from sharing news stories, after lawmakers proposed a rule that could require the social media platform to compensate media organizations for use of their stories. That could cost them a lot of money, so they want to be ready. ● This new rule is an editorial policy to reflect their attempt to become a ‘real’ media company, not just a social media platform. Before news becomes a core focus of the site, they’re putting editorial guidelines into place.

Whatever the reasoning, these changes to the Terms of Service are facing a lot of scrutiny from users all around the world.

It will be very interesting to see what the new Facebook content standards mean for businesses of all sizes around the world.

Will Facebook censor election-related content this year?

What Does the Update Mean for Small Business Owners?

Of course, we won’t know for sure what impact these new Facebook guidelines in 2020 will have yet. But I have a couple of suggestions to ensure you’re prepared for whatever the new Facebook content standards bring:

1. As small business owners, we rely a lot on social media for our leads, whether that’s selling on a social media marketplace or through a business page.

But there’s a danger in putting too much emphasis on social media for leads and neglecting other marketing tactics like paid advertising and email newsletters.

And of course, it’s crucial you keep your website optimized—both for the customer experience (e.g., site speed, appealing images) and for the search engines (e.g., targeting the right keywords in your copy, making sure all of your pages have relevant title tags).

2. And speaking of website, I see many entrepreneurs rely solely on Facebook to generate sales for their business. This is a precarious way to run a business! No matter where you generate the most leads from, it’s imperative to have a website that serves as the foundational base for your business.

By relying on social media for your entire business operation puts you in an extreme risk of having it all be shut down due to inadvertently doing something against the terms of that platform.

If Facebook decided you were in violation, boom! Your profile, page and/or group could be shut down in an instant.  

3. How will the new service terms affect advertising? This is a huge question. But if you put budget and effort into paid social media ads for your small business, make sure you have adequate exposure on other platforms such as Google Ads.

That way, you’re all set in case your social media-driven paid traffic suddenly declines or drops off completely.

4. Pay close attention to what you’re posting. This is a good rule of thumb anyways.  Double-check your social media posts to ensure you’re not sharing anything that could be deemed inappropriate or offensive.

I recommend avoiding political posts (or posts on any other topic you wouldn’t   discuss at a dinner party). That way, you’ll always avoid being censored or penalized by sharing something that could be classified as offensive under these new Facebook content standards.

Will the new service terms affect advertising and promotional posts? Time will tell!

I’m not saying this change is going to drastically impact your small business. These changes to their terms of service may simply mean a decrease in fake news and offensive content.

But we have to be prepared, proactive and waiting for this—and the next update—to stay ahead of the competition and keep those leads coming in!