โ๐ฝ๐๐๐ผ๐๐๐๐ ๐พ๐๐๐๐ฟ-19 ๐๐๐พ๐๐ผ๐ ๐๐๐ฟ๐๐ผ ๐๐๐ผ๐๐๐๐๐๐พ๐ ๐๐ป โ ๐Global #influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a #socialmedia boom, according to new research. โ ๐The report, from #influencermarketinghub and #socialmediamarketingagency Socialbakers, found that UK posts using #influencersearch and #influencerwanted posts were down 35% versus last quarter. However, social media usage has risen 13% on Friday nights and 15% on Saturday nights. โ Key findings include: ๐ธ #Influencermarketingcampaign ad posts dropped significantly: in the UK, the number of #influenceruk posts using ad showed a decline of 35% vs. last quarter, likely due to marketing budget cuts โ ๐ธ The UK still flocks to Facebook: Instagram is still the platform for engagement, but while their global audience is 28% greater than Facebook, but in the UK they are on par โ interactions on Instagram are 16x higher globally, but only 7x higher in the UK โ ๐ธ Social usage skyrockets: In March, Europeans spent more time on Facebook every waking hour than previous months, with peaks increasing 13% on Friday nights and 15% on Saturday nights โ โ The report shows an increase in audience engagement with influencers who post content on #bloggerplatform that reflects a relatable โhuman touchโ #brandcampaign, as opposed to aspirational or overly curated content. โ โ๏ธThe report also shows a significant increase in the amount of time people are spending online during the global pandemic, and a decline in advertising cost-per-click (CPC) in regions affected by COVID-19. โ ๐ทWith the practice of social distancing amid the global pandemic, people are spending more time online. โ #f2finfluencers #blogginglife #bloggerofinstagram #influencermarketingstatistics #marketingstatistics (at Brussels, Belgium) https://www.instagram.com/p/B_5ERxunmM8/?igshid=djgzgkx48qp6
