βπ½πππΌππππ πΎππππΏ-19 πππΎππΌπ πππΏππΌ πππΌππππππΎπ ππ» β πGlobal #influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a #socialmedia boom, according to new research. β πThe report, from #influencermarketinghub and #socialmediamarketingagency Socialbakers, found that UK posts using #influencersearch and #influencerwanted posts were down 35% versus last quarter. However, social media usage has risen 13% on Friday nights and 15% on Saturday nights. β Key findings include: πΈ #Influencermarketingcampaign ad posts dropped significantly: in the UK, the number of #influenceruk posts using ad showed a decline of 35% vs. last quarter, likely due to marketing budget cuts β πΈ The UK still flocks to Facebook: Instagram is still the platform for engagement, but while their global audience is 28% greater than Facebook, but in the UK they are on par β interactions on Instagram are 16x higher globally, but only 7x higher in the UK β πΈ Social usage skyrockets: In March, Europeans spent more time on Facebook every waking hour than previous months, with peaks increasing 13% on Friday nights and 15% on Saturday nights β β
The report shows an increase in audience engagement with influencers who post content on #bloggerplatform that reflects a relatable βhuman touchβ #brandcampaign, as opposed to aspirational or overly curated content. β βοΈThe report also shows a significant increase in the amount of time people are spending online during the global pandemic, and a decline in advertising cost-per-click (CPC) in regions affected by COVID-19. β π·With the practice of social distancing amid the global pandemic, people are spending more time online. β #f2finfluencers #blogginglife #bloggerofinstagram #influencermarketingstatistics #marketingstatistics (at Brussels, Belgium) https://www.instagram.com/p/B_5ERxunmM8/?igshid=djgzgkx48qp6
