#extension task

As a response to my workshop exploring geometry in the first after effects session of the year, I have revisited the skills and tried to make an improved version of my original video, as well as exploring other new effects to use within the video. I also added sound to the video, to give my composition a beat to work to and an idea of when to change each frame. I worked with the beat of the track to get my shapes and effects work coherently and transition from one frame to another. I used effects we learnt in the first after effects session, such as CC Slant, the Wriggler and Venetian Blinds. I also used other effects learnt in other sessions to tie my composition together, such as the sketch effect.

I created my compositions in 1.13 second frames, as this was the gap between every beat drop on my track. I then moved them to my building comp and began to stack and order them in the way in which I wanted them to appear in the composition.

Provisional comments

1. gender- bias-Towerd advertising made for females 2. Eurocentric-oriented towards european ideals of idolatry  3. Old-fashioned terminology/ references 4. Left Bias- criticize bias ( money,ideas)

Example: Moet champagne

Publicity Notice or attention given to someone or something by the media

A publicity campaign The giving out of information about a product person or company for advertising promotional purpose 

Saturated Berger says that we live in a world saturated by images There is a high density of visual messages These may only occur to us for a Moment We may forget them A new message may replace the old(layering)

Stimulate the Imagination

We are in change (as consumers)

We turn the page

We change the channel

Publicity works under conditions of

Never speak of the present

Refer to the past

Speak of the future

A person wit particular interest will be more likely to notice images relating to that interest

If we do not familiar with items in images we will not interest in images.

Question

With a neighbor, ask each other what you think John Berger means by this sentence:

We view the TOTAL SYSTEM of Images as we accept an element of climate”

We are in control (as consumers)

We pass by the image

We turn the page

We click play or ignore (update)

Continous Renewal

We have choice until ultimately- The Newspaper is thrown away

The Television or Programme series is renewed

Change meaning of adverts by materials.

Artists: Jacques Villegle-Ripping and Revealing

Publicity is justified as a competitive medium: Benefitting-

The Public- ideas of freedom of choice [Consumer]

The [INTER] national economy- ideas of Freedom of enterprise (DESIGNER)

The great Hoardings (Billboards) and Publicity Neons are the immediate signs of the free world”

BRANDS- Compete with each other but they also confirm one another.

Publicity works on our natural appetite for pleasure

Publicity creates relationships between people not objects…

Publicity promises happiness…

Happiness as judged from the outside by others…

THE HAPPINESS OF BEING ENVIED IS GLAMOROUS

Berges says YES: