#exchange4media

March 15th 2018

Indian beverage company Parle Agro has announced Bollywood superstar Salman Khan as the new face of its brand Appy Fizz. With Salman on board, the company aims to fuel the brand’s growth far higher than the category averages. As the summer sets in across India, Salman will feature in the new #FeelTheFizz campaign for Appy Fizz. The actor will feature in the TVC supported by a multi-media campaign. Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and recall for the brand, the company stated.   Associating with Salman Khan is part of Appy Fizz’s strategic large scale marketing investments, aiming to strengthen the brands connect with millions of consumers across India. The brand’s recent association with Bigg Boss Season 11 met with a huge success when Parle Agro unveiled a special edition Appy Fizz PET bottle along with the show, giving fans an exclusive chance to meet their hero.   Commenting on the development, Nadia Chauhan, Joint MD and CMO, Parle Agro, said, “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity, and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.” Talking about his association with the brand, Salman Khan said, ‘’I am delighted to come on board as the brand ambassador for Appy Fizz. With the exciting new campaign, I am positive the fans and the brand’s consumers will Feel the Fizz!” Salman Khan is the newest addition to the existing list of A-listers as the face of a Parle Agro brand with Alia Bhatt as the brand ambassador for Frooti and its variants and Tollywood superstar Allu Arjun for Frooti in South India. Since its launch in 2005, the Rs 650-crore brand has been a market leader in the category of fruit and fizz drinks.

Special Address by Indrajit Sen at e4m NEONS OOH Conference 2018

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Stage is set for the sixth edition of exchange4media News Next 2014. The conference will include some of the best minds in the new television business, both globally and in India. News Next this year will delve into debates such as ad regulation and FDI in media, along with a host of other key issues concerning the broadcast space today. The Conference is being held in New Delhi on January 18, 2014.

One of the most respected names in the media fraternity, Rizwan Khan, international journalist and television host, will deliver the special address. Khan has built up a global reputation in the course of his career spanning over 25 years and is known for his high-profile interviews of world leaders, business icons and film celebrities.

News Next 2014 will provide a platform both to news broadcasters and brand custodians to deliberate issues pertaining to the industry. From contextual issues like the advertising cap regulation by TRAI, FDI recommendations and the digitisation progress, there is much to be discussed on the credibility of news itself.

Some of the other speakers at the conference include Alok Agrawal, Chief Executive Officer, Zee Media Corporation; Arnab Goswami, Editor-in-Chief and News Anchor, Times Now; Ashish Bagga, CEO, India Today Group; Chintamani Rao, Strategic Marketing and Media Advisor; (Hony) Brig Dr Arvind Lal, CMD, Lal Pathlabs; Deepak Chaurasia, Editor-in-Chief, India News; Dilshad Master, Co-Founder, FarInto Traveller; Jagat Dave, Managing Director, Ambit Corporate Finance; Kartikeya Sharma, Founder, iTV Network; Sanjeev Srivastava, Editor-in-Chief, Focus Television Network; Simon Spanswick, Founder-Director, Association of International Broadcasting (AIB); and Uday Varma, Former Secretary, Ministry of Information and Broadcasting.

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The OOH industry saw steady growth in 2013 amid economic slowdown and budget uncertainties, which caused brands to tighten their purse strings. Buoyed by the State Assembly elections and the ad cap issue on TV, the OOH industry ended the year on a relatively positive note. With the Lok Sabha elections slated for 2014, the OOH industry can look forward to a steady stream of business in the year ahead as well.

exchange4media lists some of the key trends observed in the OOH industry in 2013…

State elections provide a late boost The State Assembly elections in 2013 proved how vital OOH is for political parties, and with the general elections coming up in 2014, it is easy to see why there is a sense of optimism in the air. With most cities banning posters, outdoor advertising was a clear winner as parties looked to the medium to make their presence felt. One key change was the strategic approach to outdoor advertising that was undertaken by political parties. From performance tracking of advertisements to a more targeted approach towards hoarding placements, this shift in the mindset will definitely be more noticeable in 2014 and will keep agencies on their toes.

Ad cap pushes brands to try other options The continuing ad cap issue in TV has also caused brands to look at other mediums, and radio and OOH seem to have been the main beneficiaries of this. “2013 was a special year for the outdoor industry as it found its place in mainline promotion plans of brands, with hoardings still the most popular format,” said Sanjeev Gupta, MD, Global Advertisers. According to him, with OOH being cost-effective and providing a wide range of inventory to advertisers, it gained maximum mileage from this situation.