#appy fizz

May 4, 2019

What makes Fizz click in UP? Chauhan says it’s a mix of several factors. “It’s a product made for the Indian taste palate,” she says. “We got the taste right with Fizz.

”Add to it extensive distribution and marketing, the brand’s 2016 makeover and a big consuming population in UP, and one gets to see the larger picture. But the picture would be incomplete without one factor: Salman Khan. Roped in as brand ambassador last year, the Bollywood superstar has rubbed off his equity on Fizz. “Salman Khan is huge in the Hindi heartland,” says Chauhan. 

The brand had Saif Ali Khan as its first endorser, and later roped in Priyanka Chopra.Uttar Pradesh, reckon marketing experts, is a goldmine yet to be tapped by most brands. The silent transformation of the state, from being one with low disposable income to one with a booming middle class and high per-capita 

★ DELICIOUSLY Dashing …Salman Khan BTS for Appy Fizz!