#everglaze

US Vogue April 15, 1952

Jean Patchett wears a fitted coat in green, black, and white printed cotton (Everglaze lining for added structure) over a black pima cotton Wamsutta halter-back dress. By Jerry Greenwald. Earrings, Marvella; gloves, Kislav; hat, Suzy. The handbag, by Jana, matches the patent leather belt.

Jean Patchett porte un manteau cintré, en coton imprimé vert, noir et blanc (doublure Everglaze pour plus de rigidité), sur une robe dos nu en coton pima noir Wamsutta. Par Jerry Greenwald. Boucles d'oreilles, Marvella ; gants, Kislav ; chapeau, Suzy. Le sac à main, de Jana, est assorti à la ceinture en cuir verni.

We’re getting a #FashionFriday visit today from Miss America 1954, Evelyn Ay, modeling a custom design by Ialongo in Herbert Meyers Everglaze cotton twill.

This 1954 image is part of a series of fashion photographs commissioned by the Joseph Bancroft and Sons Company. In the mid-1930s, the textile manufacturer had begun producing a line of rayon goods, marketed under the trade name of Ban-Lon, and a cotton finishing process, marketed as Everglaze.

Beginning in the mid-1940s, Bancroft entered into a cooperative agreement with the Miss America Pageant in which the company became the primary sponsor of the event, providing financing for the pageant itself and scholarship funds for pageant winners. In return, pageant contestants and winners became part of Bancroft’s marketing strategy and provided modeling services for their products. This cooperative agreement was maintained in one form or another up until around the year 1967.

Jacques Heim Haute Couture Spring/Summer 1953 Collection. Anne Campion wears a shirt-style dress in black and white printed cotton in Everglaze percale by Wallach in Mulhouse.

Jacques Heim Collection Haute Couture Printemps/Été 1953. Anne Campion porte une robe de forme chemisier en coton imprimé blanc et noir en percale Everglaze de Wallach à Mulhouse.

US Vogue January 1956

US Vogue May 1, 1954

Carolyn Schnurer

Models : Jean Patchett & Lois Gunas Wideman

US Vogue May 1959

Swimsuit in pink and orange diamond-patterned cotton with a halter top and elastic shorts. By Tina Leser, in an Everfast fabric with Everglaze wrinkle resistance.

Maillot de bain en coton à losanges rose et orange avec un haut dos nu et un short élastique. Par Tina Leser, dans un tissu Everfast avec infroissabilité Everglaze.

US Vogue December 1958

Jessica Ford wears a shaping dress with a tropical floral print; Everglaze cotton knit Permathal by Almanac. Dress designed by L'Aiglon.