#eventworks

When tennis fans flooded into the Lindner Family Tennis Center this July, the excitement didn’t just unfold on the courts—it was managed quietly and efficiently behind the scenes by one of the most intelligent workforce strategies in live sports.

For the 2025 edition of the Cincinnati Open, organizers implemented EventWorks Scheduling Software to handle the dynamic staffing needs of a 10-day, multi-venue tournament that welcomed thousands of guests daily. After several years of successful deployment, the event served as a new benchmark in how AI and smart scheduling could transform large-scale sports operations.

In previous years, the Cincinnati Open had used EventWorks Scheduling Software to coordinate staff in real time between volunteer marshals, security checkpoints, VIP areas, and guest services. When staff entered the site and when they left, they were best matched with others geographically, their access to recognition was managed over mobile, and their activities within the sites were automatically tracked.

Why Large Tournaments Turned to Smart Scheduling

Tournaments of this scale brought complexity few industries encountered. Dozens of entry points, fluctuating guest traffic, strict perimeter security, and the high visibility of live media coverage—all demanded a workforce that was both reliable and adaptable.

While traditional methods relied on printed rosters and team leads radioing in absences, AI-powered scheduling platforms enabled tournaments to do more with less manual oversight. These tools allowed staff to be reassigned instantly, monitor field zones live, and flag operational gaps before they impacted the guest experience.

In 2023 and 2024, Cincinnati’s operations team used this technology to reduce shift no-shows, cut response times between assignments, and improve visibility into zone-level staffing—all in real time.

What Was Different in 2025

That year’s implementation built on what had worked in the past—only with a tighter focus on agility. Staff were dynamically scheduled not just by availability, but by historical performance data, training level, and proximity to high-demand areas. If a zone became overwhelmed or an entry gate needed backup, the system responded instantly, reshuffling resources without human lag.

More importantly, this approach allowed organizers to maintain a lighter administrative footprint while scaling their operations for one of the largest sporting events in the Midwest.

Lessons From the Field: Insights from Past Events

In analyzing post-event feedback and data collected from previous editions of the Cincinnati Open, certain patterns had emerged:

Staff using mobile check-in tools were 37% more likely to be on time and properly assigned

Zones with AI-matched scheduling had faster recovery times during peak crowd transitions

Supervisors reported fewer bottlenecks and faster reassignments thanks to dashboard visibility

Shift communication gaps dropped significantly due to centralized live alerts and role-specific messaging

Rather than reacting to disruptions, teams were proactively managing operations in real time.

Building Smarter Events Without the Hype

What set this approach apart was its quiet efficiency. The audience didn’t notice the algorithms—but they felt the results. Lines moved faster. Security zones stayed responsive. Volunteers and marshals knew where to go and when to be there. It was the kind of operational fluidity that defined world-class events but rarely made headlines.

For organizers, it meant fewer escalations, less stress, and more bandwidth to focus on the event itself—not just the labor behind it.

A Glimpse Into the Future of Sports Event Management

As the 2025 Cincinnati Open concluded, that year’s deployment of smart scheduling tools stood not just as a solution—but as a case study in how technology and sports operations could move forward together. AI-driven platforms did not replace experience or instinct, but they provided the infrastructure for both to operate at scale.

The shift was subtle but significant: events were no longer managed only by people on walkie-talkies and paper logs—but by data, visibility, and systems that learned and responded faster than any manual method could.

Encountering problems in your company is quite a normal what’s abnormal is if you can’t solve them at all. Most companies that suffer conflicted dynamics in the workplace greatly benefit from teambuilding events and activities, as teambuilding provides the opportunity to identify problems, discuss and analyze them and find suitable solutions for them.

Conflicted dynamics often spur from employees being on a different page in understanding the company and its goals. To get your employees on the same page with you organising a teambuilding is a good idea. It will help you align your employees efforts with your company’s vision and mission and emphasize on the need of working together to achieve your company goals.

Is your company’s dynamics conflicted?

To conduct an effective teambuilding event, you have to first determine if your workplace is indeed conflicted. Here are some signs of a conflicted work environment:

There’s excessive multi-tasking. One person does the work of three or more people. This may be due to employees’ low motivation or because that employee simply being bullied by others into doing the work. Others may be idling away while one worker ends up being a tasks juggler. If you find yourself dealing with only one employee handling several projects be alarmed as this is a sign of an issue.

There are not enough people to do the job. There always are situations where you find your company short-staffed with no extra hands to help you out. Of course this may also be due to lay-offs in a challenging economy but when people disappear in critical moments there’s a serious flaw in your dynamics which will jeopardize the successful achievement of your company goals.

Employees do not feel accountable for results. Make sure to maintain a dialogue with employees about targets that were not met and results that are undesirable; once they refuse to accept responsibility, it’s clear that they are too happy pointing fingers at each other, and they do not really care enough about company projects and goals.

Employees feel exploited. If employees feel that they are burdened with too many tasks and are given little credit for it, it’s no surprise that they will not feel loyal or passionate about the organization.

The work atmosphere is heavy with tension. It’s so tensed in the workplace that the slightest provocation among employees causes a conflict; this is a classic sign that work relationships might be getting in the way of work.