Wordplay is a literary technique and a form of wit. âBijulesâ, as a brand name, endorses the act of buying jewelry: âBuy jewelsâ, while promoting me as jewelry designer: âBy Julesâ, and inspiring a call to shine: âBe jewelsâ. The intended effect of mixing tattoos, grillz, fine jewelry and experience is defined by the âTattooth Parlourâ event series. Tattoos and gold jewelry have existed as parure, or adornment, since mankind first wore protective coverings, or clothing. Modern society no longer seeks the origin of everyday practices, yet artists constantly choose to manifest these origin stories to the public by way of their artforms. The âTattooth Parlourâ series facilitates female artists in tattoo and performance culture to collaborate with me as a jewelry designer in order to create global retail/cobrand opportunities, event activations and innovative original content.â- @juleskim of @bijules on #context of #tattoothparlour #eventseries #globaltakeover #stayunited #fangchoker (at New York, New York) https://www.instagram.com/p/B-Ae0gWlU3r/?igshid=xe3smwivjj2m