Inside The Secretive Manhattan Dinner Party Where Deals Are Made
Jon Levy (left) chats with The Wire actor
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The scene: A sprawling, museum-like Upper West Side apartment. Massive. The rare Manhattan residence that you sincerely could get lost in. The winding halls are filled with fantastic wall-spanning works of cubist and modernist and other -ist art, broken up by more than a few giant bronze sculptures.
The players: Nine dinner guests and host Jon Levy, who spends his days as director of digital strategy at Rodale Grow, the publishing companyâs in-house content marketing agency. None of the guests know each other. Few even know their host. Each of the guests had arrived after receiving a rather cryptic email inviting them toâŚ
The event: âThe Influencers Dinner,â itâs called. A dinner party with one rule: For the first hour, nobody is allowed to talk about who they are or what they do for a living. At least one person jokes that weâre in a horror movie or Agatha Christie novel, and that itâs only a matter of minutes before the lights go out and somebody drops dead due to Murder Most Foul.
Removed from the âwhat-do-you-do?â script of typical networking events and dinner parties, the crowd becomes fast friends. We make guacamole together, transform a box of brownie mix into the eveningâs dessert, and set tables with some guy named AndreâŚÂ wait a second. Is thatâŚ? Am I really setting a dinner table with the guy who played the heroin-addicted snitch Bubbles on The Wire? (My second-favorite character on my second-favorite show, I might add).
The food is ready. We sit down. Other than possibly a few first names (and the odd too-recognizable-to-ignore celebrity), we still donât know who the folks next to us are.
The reveals come through a parlor game of sorts: One at a time, guests go around the table and guess their dinner companionsâ secret identities while munching on just-made tacos.
The crowd comes to light. Eyes widen, along with the realization that we were mashing avocados with some pretty darn interesting folks. Masters of industry and finance, media tycoons, tech titans. Past guests have included MTV legend Matt Pinfield, poker champion Andy Frankenberger, famed angel investor Esther Dyson, and MakeLoveNotPorn founder and TED presenter Cindy Gallop.
âI did the dishes with Cameron Winklevoss,â Rob Barnett, founder and CEO of Internet video site My Damn Channel, tells me.
Jon Levyâwho I would be remiss if I didnât mention once worked as an infomercial âBefore and Afterâ modelâhosted his first dinner party almost four years ago. It had a very New York problem.
âEveryone was too accomplished,â he says. âThe moment people started talking about their careers, they felt overly important. Everyone had fun, but it lacked the experience, community and bonding I was hoping for.â
So Levy instituted the rule that would come to define his events. âAs a result, everyone had to learn how to connect without giving his or her perfectly rehearsed self-description,â he says.
âThe whole premise was really captivating: Prepare a meal with a group of strangers, barred from talking about your job,â says Sarah Forbes, curator of New Yorkâs Museum of Sex. âThis is particularly difficult for a group of people whose job is so deeply interwoven with their identity. It was one of the most unique social experiments Iâve ever been a part of.â
Before long, the events began to evolve, and occur with greater frequency (Levy currently hosts dinners one to two times per month). Post-dinner performances became common: Broadway actor Kyle Post (star of Kinky Boots) recently holy-cowed guests with an impromptu performance fromRent, and comic magician Josh Beckerman somehow guessed the serial numbers of my ten dollar bill without touching it.
Levy now frequently follows his dinners with a slightly more open-door cocktail party, where past guests and their friends are free to meet and mingle. Sometimes thereâs dancing. Sometimes a well-known musician jumps behind the piano.
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MTV personality Matt Pinfield (right) chops tomatoes with Lauren Stakias, director of exhibition and program funding at the Museum of Modern Art
Is there a word thatâs been as tortured in its journey through the cliche cotton gin as âinfluencersâ?
Blame the Klout-obsessed social media marketing agencies that have wildflowered up in the past couple of years. Blame the Malcom Gladwell books and their acolytes. Whatâs for sure: Even by New York standards, calling your event an âInfluencers Dinnerâ takes an alarming level of audacity.
But from what I can tell, guests come away smilingâand even inspired.
âAt the very least, itâs a pleasant dinner with some very interesting people. At best, itâs deeply transformative,â says James Ford, Emmy Award-winning on-air reporter at New Yorkâs PIX11 news.
Tech parties tend to have tech people. Finance parties; finance people. Fashion parties; fashion people. Levyâs guest lists seem to be curated with an eye towards forcing serendipity; both personally and professionally. An excuse for remarkable people who might otherwise never meet to meet.
Levy claims the connections made at his events have led to romantic relationships, startups being funded, and, as he puts it, âI think a TV show is in production.â
In the future, it may be even more than a dinner. Levy says he hopes to use his network of past dinner guests in order to launch a private social network of sorts, designed to encourage dinner veterans to use their own platforms and networks to help each other.
âGuests will be able to make requests of one another and when members provide support they will earn karma,â Levy says. âThe members with the most karma will be rewarded with very special perks. As you can imagine with a community like this, the perks are stellar: A private tour of a major museum, going back stage after a taping of a TV show, a cooking lesson from a famous chef.âÂ
Levy pauses for a minute. âAnd if they donât participate, at the very least they hopefully had some decent guacamole.â