1. the central or most important part of something.
1. a person's principles or standards of behavior; one's judgment of what is important in life.
Core Values. These two little words have so much meaning to us.
Our firm uses our core values to attract the type of artists we wish to curate, people we want to talk to, and the business we want to attract.
They help our agents inspire leadership within our company and illuminate the way forward toward building a successful lifestyle brand.
They drive our priorities and decisions on how we spend our time and resources, and help us to attract and retain talented and well-rounded people in our collective space.
We use our core values when we need to make difficult decisions, reduce internal conflict and when we need to differentiate our brand from others.
They are, our DNA, our culture and the fabric of what and how we do.
And so, one day we had an idea.
We thought if these core values helped us align our group internally, what would happen to our conversations with others if we decided to share our core values with the world? We had a bit of an epiphany while we were developing and refining a new core value in January 2016. We realized that the work of defining who are to the point of absolute clarity is the also the primary pursuit of our clients and the brands they serve.
What possibilities could we create in our industry if we could align our agents and artists to our clients by way of investing everyone in the way we see the world?
We knew that our core values were a set of universally held beliefs and practices that ensure the best outcome for everyone at the table. We knew that living with them gave us power in the now and created a space for us to be inspired by the future. We also remembered a time when they didn’t exist for us. That time was muddier. When our core values were born and came into being, we were all the better for it. They are nothing, however, if they are not shared.
So, we have chosen to do an experiment, if you will, by changing the every-day conversations we are having with our audience. We are seeking to change the conversations about buying and selling art for advertising, to speaking in every way to the things that make us tick, in the hopes of creating powerful interactions with the people we seek to do business with. It would be an experiment in finding our tribe, people whom we want to work with and for.
We will introduce and share our core values here in this blog space.
You will see artist interviews, receive printed promotion and view customized libraries across all social media platforms from Instagram to Pinterest. We will seek to define and give life and shape to each core value in the hopes that you or your brand will be in the conversation about it with us. Perhaps you can even share some of your own that we can incorporate into our world.
Each month we will introduce a new core value by defining it, showing how our artists illustrate that core value in their work, and how that specific core value relates to our industry and the world at large. We’re excited to have you join us in the conversation with the hash tag #ETCmovement.
THE CORE VALUES OF THE #ETCMOVEMENT
The first conversation we will be having is all about #ETClife. We will see you back here soon for more. You can search #ETClife for previews of what’s to come.
