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Misleading or inaccurate content has the potential to cause lasting damage to your personal and professional profile. Outdated newspaper articles, unfair posts on forums and embarrassing photos can all spread rapidly unless dealt with promptly.

What should I do if this happens to me?

Many people’s first reaction is to request removal of content directly. However, removing content from external sites is notoriously problematic.

Following a crisis, repairing your personal and professional reputation can be a daunting prospect.

You have moved on from the situation, but the internet might not. When people look for you online, negative or outdated content could still be ranking highly in search engines.

How can Epic 360 help?

Epic 360 can help you to repair your personal and professional reputation. If there’s is untrue or defamatory content about you online, we can challenge it directly to help you get it removed. In certain countries including the EU, we can also request that Google removes the listing of the content in the search results.

Sometimes, the content might be highly relevant for certain searches, and be published on high-authority media sites. This makes it much harder to remove. But we can create and implement an effective PR, content and social strategy to get the right information about you to the right places.

Removing and challenging unwanted content is only one part of repairing your reputation. To ensure positive information about you is visible, you need to be proactive.

We develop strategies to optimise and create online assets that you can control. We also target the press and media with profile-enhancing news and comment to rank in search engine results, improving your online presence.

We are transparent and honest in our methods, working with you on the best approach and being upfront with how long it could take to improve your profile.

Our survey finds that digital marketers plan to allocate more resources to online reputation management in 2018 to boost business success.

With the growing popularity of social media, third-party reviews websites, blogs, and other digital platforms, maintaining a solid online reputation is necessary for businesses.

In 2018, businesses understand the importance of remaining vigilant of what’s being said about their brand online. Companies are allocating resources to online reputation management (ORM), the process of maintaining a healthy brand reputation.

Our Findings:

More than half (54%) of digital marketers consider ORM “very necessary” to their company’s success.

Businesses monitor their online reputation frequently: 42% monitor their online reputation daily.

Social media is used most often by businesses (46%) to monitor what’s being said about their brand online.

The biggest achievement companies experience from investing in ORM is a growth in sales (25%).

Nearly 35% of businesses plan to allot more time and money to ORM in 2018.

(1) Digital Marketers Recognize Online Reputation Management as Necessary to Their Business

ORM is necessary to the health and success of a business. In fact, 54% of digital marketers consider ORM “very necessary” to their company’s success.

(2) Businesses Monitor Their Online Reputation Frequently

Because online content circulates rapidly, how people perceive brands can change within seconds. For this reason, businesses always should track what’s being said about them online.

More than 40% of digital marketers monitor their companies’ brand daily, while 21% monitor their online reputation every hour.

(3) Businesses Consider Social Media Most Important Platform for Online Reputation Management

From social media and blogs to reviews and news websites, there is a range of outlets that businesses must be privy to when monitoring their brand online.

Most digital marketers consider social media the most important platform for monitoring online reputation: 46% of businesses use social media the most for ORM.

(4) Online Reputation Management Helps Businesses Boost Sales

Though maintaining a positive brand reputation seems like an ongoing, immeasurable process, it can lead to tangible results.

A quarter of digital marketers (25%) expressed that the main result of allocating resources to ORM is a growth in sales.

(5) Digital Marketers Will Invest More in Online Reputation Management in 2018

Fake news isn’t new. The deliberate spread of misinformation goes back thousands of years, with examples throughout ancient and modern history. In Roman times, it’s believed that emperor Mark Anthony committed suicide as a result of a misinformation campaign.

As the media industry has grown it has frequently been used to deceive as well as inform, but the advent of the internet and the growth of social media as a public news platform has made propaganda campaigns easier and more effective. The term ‘Fake News’ came to prominence after a number of websites were found promoting false and often outrageous information in support of the 2016 Trump campaign in the US. Since then, the term has frequently been used as a political weapon to undermine legitimate news sources by labelling them ‘Fake News’.

Yet it’s important not to underrate the power of fake news, in spite of the clichéd nature of the term. With the internet at our disposal, it’s relatively easy to disseminate negative information about a business, organisation or person, while it’s much harder for the target to prove that this information is false. Companies working to establish an effective reputation management strategy need to factor in the potential impact of fake news and what it could do to the brand’s image.

What Is Fake News?

Not all damaging information found on the internet can be considered fake news. Many stories may simply take a mistake or a mishandled crisis and blow it out of proportion. As every publicity expert knows, spinning information in a positive or negative context has a big impact on how it is perceived, and many news organisations have an incentive to make headlines as sensational as possible in order to attract clicks.

However, using false or miscalculated statistics can quickly turn a negative exposé into fake news. In 2016, CNN cited a hospital in Florida for mortality rates three times the national average based on the number of children who died during open heart surgery. The hospital subsequently closed its paediatric program, but later challenges have undermined the accuracy of CNN’s reporting. In 2016, Dr. Michael Black, former head of the program, filed a defamation suit claiming that the mortality rates cited in the report were falsely calculated.

The most dangerous fake news campaign goes far beyond a single story that got the facts wrong. It is a deliberate and well-organised attempt to mislead the public. As well as spreading stories through traditional news outlets, perpetrators will register fake accounts to share and comment on their own material and make it sound more legitimate.

In a political context, fake news relies on hot button topics such as immigration or threats to job security. Racial tension and allegations of sexual exploitation are frequently added as clickbait. In the 2016 campaign, a story that Trump’s opponent Hilary Clinton was running a child sex-trafficking ring through a pizzeria gathered enough attention to severely damage the reputation of the store, in spite of the fact that the idea was outrageous and completely unfounded.

Businesses aren’t immune to these types of attacks, unlikely as it may sound. Competitors, disgruntled customers, and former employees with a grudge all have an incentive to attack an organisation, and with the internet at their disposal, they have the means to do a lot of damage

Protect Against Fake News

Ongoing reputation management is one of the best ways to protect against fake news. If the company already has a strong positive profile, with accurate, up-to-date facts and statistics available online, it will be much harder for a fake news campaign to gain ground. At the same time, it’s important to actively manage reputation for the CEO and other high-level executives, since a personal attack against one of these people can quickly threaten the company’s image.

Avoid negative stories as much as possible, since misinformation infiltrated with elements of truth has a much better chance of appearing legitimate. Of course it’s impossible to prevent every mistake, but active crisis management, effective employee policies and a transparent company culture can help to minimise the effect of fake news.

When problems occur, get out ahead of the news story with an honest assessment of what happened and why. Be ready to admit mistakes and apologise when appropriate so it’s clear you have nothing to hide. Above all, avoid spreading your own fake information since this is likely to backfire and undermine the organisation’s credibility.

Contact Epic 360 for more information on how to build a reputation that can withstand the worst types of fake news.

Your Personal Search Results We will help you to repair your online reputation. Check out Epic 360 Solutions

Your reputation is one of your most valuable assets and can either make or break a business transaction, sway a hiring decision, impact a purchase, and can either positively or negatively affect most aspects of your professional and personal life. In today’s digitally driven world, information concerning yourself or business is readily accessible and almost immediate. With that in mind we’ve compiled 25 of the most eye-opening reputation management stats for 2018:

58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it

84% of marketers believe that building trust will be the primary focus for marketing efforts in the future

More and more large companies are hiring full-time online reputation managers

Four out of five people state that they have received advice via social media regarding what product or service to purchase

12% of employed adults say that they need to market themselves online as part of their job

78% of consumers trust peer recommendations while only 14% trust advertising

According to a study by the world Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation

76% of companies believe their reputation is better than average—a stat that just might illustrate many companies are overly optimistic about the state of affairs regarding their online presence

87% of executives rate managing reputation risk as more important than other strategic risks (Customers are the most important stakeholders when it comes to managing reputation management)

41% of companies that experienced a negative reputation event reported loss of brand value and revenue

86% of people would pay more for services from a company with higher ratings and reviews

85% of customers use the Internet to research before making a purchase

45% said they have found something in an online search that made them decide not to do business with someone

56% have found something that solidified their decision to do business with the person

88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

62% of adults have used a search engine to look up their own name or see what information about them is online

83% of buyers no longer trust advertising, but most trust recommendations from users online

47% say they generally assume that people they meet will search for information about them on the internet, while 50% do not

Only 6% of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story, blog or elsewhere online.

11% say that their job requires them to promote themselves through social media or other online tools

50% of potential sales are lost because consumers can’t find information they are looking for

89% of shoppers have stopped buying from online stores after they have experienced poor customer service

84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future

56% adults surveyed don’t actively think about the consequences of their online activities

94% of people only look at the first page of Google results, and only 2% of people own their entire first page of Google.

For more information Check it out:

Online Reputation Management

This graph shows the stats of social media in Egypt from Oct 2017 – Oct 2018

Percentage Market Share of Social Media Network:

1. Facebook: 67.97%

2. Twitter: 3.85%

3. YouTube: 25.64%

4. Instagram: 0.23%

5. Google Plus: 0.71%

6. Pinterest: 1.35%

The world’s biggest shopping day lived up to the hype as e-commerce platform Alibaba set another retail record, selling $30.8 billion in gross merchandise volume — including $1 billion in the first minute and 25 seconds—on Singles Day 2018. To put that into perspective, it’s nearly triple what U.S. consumers spent online in 2017 for Black Friday and Cyber Monday combined: Per Adobe, U.S. e-commerce saw $5 billion in sales on Black Friday and $6.6 billion on Cyber Monday 2017. Alibaba made nearly that much—$10 billion—in an hour and 48 seconds on Sunday. And it only took Alibaba an additional 14 hours, 48 minutes and 51 seconds to break its record of $25.3 billion from Singles Day 2017. Additional data — including the number of orders — was not available. However, a post outlining the day’s highlights noted there were more than 1 billion delivery orders with 42 minutes left in the day. In-store deals were available this year as well—including at home improvement and furniture chain Easyhome, which Alibaba video shows was the site of a somewhat-more-civilized-but-nevertheless-Black-Friday-like stampede when doors opened at 12:00:01. (Alibaba owns a stake in Easyhome.) In addition, 500,000 items were available for pre-order on its B2C platform Tmall leading up to November 11. As a result: 1. Buick sold 7000 cars. 2. Rover sold 90 vehicles; 3. Hotels including Marriott, Hilton, Hyatt and Intercontinental booked 350,000 nights; 4. And New Balance sold more than 60,000 pairs of shoes. And that’s before Singles Day even started.

Alibaba said 33 brands had RMB100 million ($14.4 million) in pre-sales, including Lancôme, Olay, Estée Lauder, SK-II, L’Oréal, Snow Show, Elizabeth Arden and Shiseido. Read Full Article: