#engl103

(5) Flexible working; (7) Inequality causing skills and housing divides; (9) Socially-divisive access to communication technologies.

http://www.huffingtonpost.com/2014/10/29/william-gibson-peripheral-interview_n_6062070.html

While there was much hoopla over the use of Tom Brady in this (http://www.youtube.com/watch?v=jaaZ6E8daVM) UGGs ad, I believe the company did an effective job of marketing UGGs as versatile, durable and cool. I actually liked how they focused on the shoes for the majority of the ad and then revealed Tom Brady as the figurehead near the end. The music, the quick moving feet, and the rapidly changing environments were all very persuasive. Tom Brady appearing in the last minute only added to this. This line of UGGs could be worn to virtually any occasion, or at least Tom Brady apparently thinks so. The styles in the line range from shoes that look like work boots, to Vans-like casual shoes, to leather, professional shoes. I doubt most people watching the ad knew that it was an UGGs commerical until the very end, when their logo pops up on the screen. Generally, UGGs are thought of as the tall, furry boots girls wear in the winter or the homely slippers Dad wears on Christmas morning. Apparently, UGGs is expanding their brand to suit all kinds of men, even men like Tom Brady. Although I really doubt Brady practices in fur-lined shoes, he may very well wear these various shoes in his everyday life. And if their cool enough for Tom Brady they must be cool enough for us too, right? 

The Australian owned company, Ugg Boots, are a very popular fashion trend in the United States. Although the boots are most popular among females the company makes shoes for males as well. This commercial is obviously directed towards males being that only men’s shoes are being worn. It is also interesting that the commercial was shot only focusing on the lower half of the body, preferably the shoes. I believe the company used this technique with a sole purpose of displaying their new shoe line for men. There are no other distractions in the video to take the viewers eye off of the Uggs for men. The video also shows many different varieties of shoes in action. The company does not just display their product on a stand they put them in motion. The viewer can see each pair of shoes in a different setting. For instance, walking through grass, up the stairs, or down the sidewalk. The whole time the man wearing the Ugg boots is walking through a big city, up and down sidewalks, and in and out of parking garages. The commercial does not reveal who the mystery man is so that you focus on their product more than the person. But, when they do finally uncover the man it gives the company a lot more credibility. Tom Brady is one of the best professional quarterbacks in the league and a lot of men admire him. This commercial was also launched during the first week of Monday Night Football games. The Ugg brand knew that men would be watching television and would see that an iconic pro football player wears their shoes. This is great advertising because Tom Brady is known around the world and promotes Ugg Boots towards men. 

1)The first place your eyes lead you is the giant back of the tiger's head. 2)You then glance up to the text and picture of the product to figure out what this ad is all about. 3)You then look back to the tiger, more specifically the hands gripping the tiger's neck. 4)Then you realize the person is riding the tiger as if it is an awesome motor vehicle. 5)The eyes of the audience then glance around and scour the landscape around, and really get the feel for how fast the tiger/atv is going. 6)The landscape appears to be a desert, probably in Africa since there is a tiger. 7)There are large, formidable mountains in the distance. 8)Honda is conveying how powerful and fun their product is by comparing riding it to riding a tiger. 9)Riding a tiger fast would most likely be one of the most exciting/terrifying things a person can do, 10)so to the day dreaming, head in the clouds audience, this ad really gets them thinking and imagining what it would be like riding this beast through the wilderness in great detail, if said viewer had any interest in atvs or just some extra money lying around, they would definitely try out this product just to see what riding a tiger feels like. And I would be right there with them.

This is an anti-smoking commercial from the widely acclaimed campaign Truth. I have always been an avid fan of these harshly true, but sarcastically hilarious commericals and ads. The first time I saw this commercial it really left an impression on me. I never thought about how stupid tobacco companies look when defending cigarettes, but this commercial really put things in perspective for me. The first thing I noticed was how dry and unconcerned the Shards o' Glass representative was, much like tobacco company CEOs. Then I started thinking about how ridiculous these popsicles are, but realized cigarettes are no better. The most striking parts of the commercial were when the workers were crushing up glass bottles, etc., when the popsicles are zoomed in on and you see the glass glistening, and when the representative for Shards o' Glass states that these popsicles are not for kids. The most disturbing aspect of this commerical is that these freeze pops would in fact appeal to children. If they were a real product they would inevitably end up in the hands of children, like cigarettes have. The speaker acknowledges the health risks of the freeze pops but continues to defend them. The colors in the ad are bright and upbeat, reducing feelings of danger. The factory appears legitimate, making us more trusting. The resemblence to tobacco companies is eerie and that is really frightening considering how obviously insane this commercial is to anyone who sees it. It begs the question "why do we not see cigarettes and those who advocate their use this way?". 

This is an advertisement for Listerine mouthwash. It is a great ad because it plays on one of everyone's worst fears: having bad breath. There is nothing worse than being able to smell what someone ate for lunch or debating telling that one friend they have chronic bad breath! Because most people (except that one friend) use mouthwash the audience is anyone with a mouth. Therefore, this ad could have been printed in any magazine, newpaper, billboard, etc. The ad itself is memorable and very funny, and thus I would think it would sell well. Listerine is a credible source in oral hygiene that always seems to get the job done!