#emailsubscriptions

Most companies strive to acquire customer’s emails but few make efforts on retaining their subscriptions. As companies focus on email blasts as a means to promote their brand they often overlook the negative impacts of their emailing strategies. Some subscribers are not frequent customers and although they are interested in a company’s email, they can often feel bombarded with too many or irrelevant emails. As a result, this can lead to customers unsubscribing. Therefore, it’s important for businesses to take measures to identify the subscribers that may feel inundated and find ways to satisfy their needs.

The best option to please these subscribers is to offer opt-down email options. If subscribers feel overwhelmed with the amount of emails they receive they can choose how many emails they would like to get instead of opting out. As some customers may love to receive your emails daily, other less frequent shoppers may just want to receive a weekly or monthly email. Also, more in depth opt-down options can give customers the choice of being notified only when sales occur. The opt-down method is probably the most helpful in receiving your subscriber’s feedback.

Another option is to switch up the content. If most emails are direct forms of product promotions then it may be time to change it up. Sending inspirational product ideas, product tips, or contests could be more interesting to your subscribers. By varying your email subjects, subscribers may feel more engaged.

Keeping email subscribers is just as important as attaining new ones. That is why businesses need to be aware in any drop from subscriptions and try to identify the cause. By keeping email content fresh and offering the opt-down subscription option, companies can eliminate the chances of losing potential customers.