I N S I D E M O S C O W: E L I S E E V S K I Y
For more than a century, Eliseevskiy has maintained the original heritage of the Muscovite trade practice and has become one of Russia’s most prestigious historical centers of commerce alongside GUM.
The millionaire merchant and Saint Petersburg native Grigory Eliseev first opened the legendary store at 14, Tverskaya Street in 1901.
Eliseevskiy quickly amazed Muscovites with its rich and exotic product mix and became a favorite among the Russian nobility for its wines imported from Portugal, Spain and France, not to mention the exotic fruit and exquisite cheese.
Core business ideals such as offering a wide range of goods, ensuring high quality and increase convenience for customers propelled the store to new heights.
However, in 1917 Grigory Eliseev lost his business when the Bolsheviks nationalized it. He flew to Paris, where he died in 1949.
The store was eventually renamed Gastronom №1 (although Muscovites continued to call it the old fashioned way) and sold delicatessen products — a rare exception a time of constant shortages.
In the hungry 1930′s it was the only place in the USSR that sold pineapples.
People from across the country went to Eliseevskiy not only to purchase goods that could not be found elsewhere, but also to gaze at its luxurious interiors, now a mere remembrance of the city’s golden times.
In 1942, Eliseevskiy became a closed distributor for the city authorities and in 1944 opened the first commercial store in Moscow, where bread, vodka, sugar and other products were sold.
The store was fully renovated in 2005 and thanks to Grigory Eliseev’s sketches it now continues to resemble its the original splendor of the early 20th century.
Sources: 1 // 2 and a video bonus from Россия’s Tv Kultura