Whatever we think of specific polls for the 2026 midterms, respondents tend to favor Democrats more when reminded that Republicans are currently in control of both chambers of the 119th Congress.

A 7 point Democratic lead will flip more toss-up seats than a 5 point Democratic lead.

So with that in mind: When talking about the legislative branch...

Don't say Congress, say Republican Congress

Don't say House, say Republican House

Don't say Senate, say Republican Senate

Don't say Speaker, say Republican Speaker

Don't say majority, say Republican majority

etc.

Not everybody keeps current with politics – people need reminding. Like it or not, the vote of somebody who is civically out of touch counts just as much as that of somebody who is well-informed.

I've noticed that liberals tend to be averse to repetition. But repeating stuff is a part of almost all successful advertising. Political influencing is a form of advertising.

About the best free entertainment nowadays is at town halls conducted by GOP House members and senators. $8 eggs are optional.

GOP lawmakers confronted by constituents angry with Trump-Musk cuts

Even some Republican constituents are angry that Apartheid Elon, a foreign unelected bureaucrat, has been allowed vast powers in the federal government.

Here’s the deal: some places, there’s actually tons of water and the best argument for things like turning off the tap is not to save the environment, but to save money. In terms of water conservation, though, where I live, we have lakes and rivers and so on that definitely need to be preserved and kept clean. It’s not a matter of quantity here like it is in California, it’s a matter of quality.

And I never saw that aspect covered when they decided to guilt small children about the environment on PBS or wherever. Your programming’s not going to be very effective if it’s primarily focused on what works for the incredibly environmentally precarious and unnatural large cities of California, since most of the country is not, in fact, California.

Developing Your Company Message- Part 1

Before getting started on learning how to develop a company message, take a look at our previous blog posts titled: “How Effective is Direct Advertising,” “Target and Awareness Advertising,” and “Sales Toolbox.” Those posts, as well as our SalesBasix modules that correspond with them, supplement today’s blog post.

There are three key points to consider when determining your company’s message:

Com…