Search intelligence is a tool for marketers to hyper-target consumers across all of the ad types and formats of Google and Bing.
Search intelligence can provide holistic and granular visibility into how and what consumers discover in the search portion of the shopper’s journey when combined with competitive intelligence. Search intelligence software is frequently used by eCommerce marketers to focus on search engine marketing, paid and organic, and how it has evolved into other ad types and formats, including shopping, local ads, and display ads. GrowByData provides holistic search intelligence to agencies and brands that go far beyond the siloed approach of traditional search intelligence tools. GrowByData’s search intelligence is much more aligned to the dynamic nature of the shopper journey as it lets marketers hyper-target shoppers based on their attributes, including down to the zip code and SKU levels across all of the ad types and formats of Google and Bing.
