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AI in e-commerce: how to use artificial intelligence to boost sales
AI in e-commerce is no longer a competitive differentiator — it’s rapidly becoming the baseline. The merchants who adopted AI-powered personalisation, dynamic pricing, and intelligent search five years ago are now defending advantages built on data moats and refined recommendation models. The merchants who haven’t yet made meaningful AI investments are increasingly losing ground not just on…
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AI eCommerce Personalisation: Strategies, Recommendations, and ROI
The competitive gap between eCommerce businesses that have invested in AI eCommerce personalisation and those that have not is now large enough to be measurable at the revenue line. Conversion rates, average order value, and customer retention all improve materially when AI-driven personalisation is done well — not because AI is magic, but because it solves a genuine problem that manual…
E-commerce personalization is a marketing strategy utilized by e-commerce retailers to create personal experiences and interactions for visitors on their website. It is primarily facilitated by showing content, product recommendations, and media based on demographics, physiographic, browsing behavior, and purchase history data.
There's no better way to prepare for 2020 than to look at trends emerging from 2019. Looking at where we've been teaches us about where we're going, and if 2019 is any indication, 2020 is going to be an exciting year. Check out the top 5 ecommerce trends for 2020, and get your online
