#e-commerce subscription

In 2025, India’s e-commerce giants clash! Flipkart Black (₹990 offer) tempts with YouTube Premium and travel perks, while Amazon Prime (30M+ users) dominates with same-day delivery and Prime Video. Which subscription wins: cashback rewards or streaming variety? With 75M Indians hooked on premium memberships, this digital showdown blends shopping deals, entertainment, and lifestyle perks. August…

We’re sorry to begin this article with Problems. But problem creates opportunity and opportunity creates innovation. In business, if you don’t innovate, you risk being forgotten. So, it is imperative for every business to take problem seriously – not so seriously that they get occupied in it, but so profoundly that they learn to leverage on its benefits.

It is thrilling to be alive in today’s dynamic time. Trans-formative technologies are reshaping our priorities. Digital natives are no longer spoiled for choices. Instead, they are tired choosing among options.

If you are in business, you must act NOW or there’s a sure chance someone is waiting to leave you behind. Customer retention is the keyword to stay alive. For that however, you should regularly introduce thoughtful business initiatives such as improving your billing system.  This article focuses on how a right billing system can effectively boost customer retention. Read on!

Challenges –

The modern shopper has very short attention span

They are extremely demanding

They want instant gratification

They know you are not alone in the market

They want high level of personalized experience

What does this mean?

You need to continually reinvent your goals, align your priorities with changing market dynamics and consistently leverage on new technologies to drive better organization-wide changes.

How can a billing system help?

A billing system not just streamlines your finances pertaining to business; it does a lot more, starting from personalizing your customer’s experiences to reducing churn rate to building trust and more.

Let us delve into each point –

Billing system and customer experience

Make onboarding experience extremely delightful for your website visitors. Each content touchpoint needs to be thoughtful, and should increase the intensity of purchase. If the engagement is more in and around the product you desire to sell, you are on the right path. If it is anywhere else, you need to reposition your branding.

A billing system can create richer customer experience in many different ways – utilizing customer-facing payment interface, integrating different preferred payment options, easy and simple processing system etc can make a customer feel at ease. Use a payment gateway that you can customize and enrich with newer features for future demands. The point is customer should own the billing process, rather than feeling out of sync.

Billing system and involuntary churn rate

As we mentioned above, your customers are impatient and are in quick need to finalize a purchase. A simple distraction and they would never return. This is where you can leverage on the technology. Using SaaS-based billing system, you can deliver more personalized service and help your customers save on their valued time, effort and money.

A simple technical advancement can do wonders in creating increased audience retention. Automatic retry, account updater services, seamless payment-processing system can help you encourage your user to purchase now and in the future. The point is simple. If you show you are serious about your customer’s time and other priorities, it is likely that they would take you seriously.

Address the evolving technological priorities of changing times

Today’s digital natives are very familiar with technologies, and they want familiarity. You can not introduce a new technology to them, they already are introduced. This is very important difference. If you realize your customers have tech know-how and provide centralized solutions such as a one-stop portal where they can complete all their purchase activity, you encourage them count you.

Other than these, improving system efficiency, emphasizing on security measures, eliminating the scope of failed payments and/or addressing quick solution to a failed payment, providing your users with real-time info on billing etc are some of the most useful ways to build trust around your brand and make your billing cycle retain your customers.

A customer who is in the checkout flow desires to achieve a number of goals: Purchase a product and/or service quickly; with least incontinence. Making sure the checkout experience is smooth is very important at this stage. Read on!

Checkout abandonment is a concern that consumes major share of headache for e commerce entities. A number of facts collectively play decisive role in ensuring whether a checkout experience is going to be seamlessly smooth or it will kill the buying intention.

In subscription business as well, companies need to pay high volume of dedicated attention in making subscriber checkout experience extremely smooth, effortless and simple. How to achieve the desired goal? How to guarantee or at least ensure that a subscriber is inspired to continue his buying journey and not change his mind at the checkout milestone? We take a look.

Intention of developing a smart checkout experience

Encouraging the buyer click on the BUY button

Inspiring the buyer to recommend the service to others and to ensure he himself come back for upcoming purchases

Providing meaningful online shopping values that save time, effort and minimizes room for confusion

Be clear and concise about shipping and delivery

To make the overall shopping experience extraordinarily impressive

Increase transparency, reduce frustrations, reduce frictions and improve overall user experience

Why people leave midway while shopping online?

You can blame it on many factors, including cost surprises, lack of options to apply discount codes, no guest checkout option, no trust symbol, long checkout experience etc. No one has time to stay long on a website. If he finds distractions or confusions, there are plenty of alternatives for him to consider. That is why subscription businesses should carefully invest in making checkout experience.

Measures to improve checkout experience

Provide a number of payment options so your subscriber can always find an easy way to make a purchase

Customers want to pay using the payment system they are mostly frequented with. If your business is geographically spread out, consider the preferred payment method for each region. For example, credit card may be a popular payment method in North America, but in Asia, you might want to integrate option for mobile payments.

Support a number of international currencies

Supporting international currencies create an impression among your global audience that you care about them, and understand their priorities and preferences.

Provide optimized checkout forms for all devices

Take special care in making optimized checkout forms for hand-held devices. Since you operate online, you naturally expect to receive major traffic from mobile devices. Therefore, it is very important to optimize your forms specific to the device your customers are using.

Other ways to improve the checkout experience in subscription business

Give your customers enough liberty to make a smooth online transaction. Act as a buyer and make a purchase. Note down the barriers you face and work on them

Give your customers option to delete and reenter necessary data if need arises. The data addition should be quick and simple, with option to add auto entry

Provide a guest checkout experience

Remove navigation elements that create unnecessary distractions

Avoid playing with heavy colors and graphics on the checkout page. The rule of thumb is using minimalistic design, with focus on white spaces. Remember this is the stage when a buyer finally makes a purchase decision. Every engagement touchpoints before that makes the buyer prepare for the stage. So, allowing the buyer to utilize his own thought and not distract from the basic theme is very crucial. Too much design and addition of heavy design elements might distract the buyer and he might stop buying altogether

Offer secure payment options

Provide short and intuitive checkout forms

The Next Big Thing in Subscription Economy is Car

The subscription economy is here to stay. With changing consumer priorities in today’s evolving digital landscape, businesses need to align their objectives with customer needs or else they risk being forgotten.

Car subscription is fast making inroads to mainstream because of a number of associated benefits. With this blog, we cover different facets of car subscription and why it is the next big thing in subscription economy.

Car subscription takes guesswork out of car ownership; giving one complete power to choose desired vehicle for as long as he continues to pay recurring fee for the right to use the service. This makes a lot of sense.

The subscription business model along with the innovative business partners creates a “never-ending product”. The business demands creativity and productivity simultaneously and on a regular basis and that too is not affected by unhealthy peaks and troughs. It seems that a new kind of business model is leading the world. It is similar to the way people change for good, business needs to change by time.

Today’s world is highly digitalized and the evolving digital technology demands convenience over everything else. This is the main reason for the proliferating of e-commerce companies as it eliminates the buyer’s inconvenience of buying items over and over again. Along with convenience factor, these subscription business models offer cost-saving advantages to its users.