#e-comm

No.

uhh okay well, I actually work with several older electricians every single week who have specifically told me they cant use the site because of things like this

apart from that, the average age of electricians has been going up for the last 30 years, trends indicate it’s certainly not getting younger any time soon

so are you just like, lazy? that you can’t simply boost the font size or bold it for the benefit of a considerable group of new and regular users?

or are you so spoiled with your own good vision at your tender age that you can’t imagine anyone else needing something different?

“I reviewed the font size in comparison to other sites and I believe it’s fine. Customers can always magnify their browser”

yeah okay, well what if they don’t know how to do that? some of our best customers are 60-70+ and they can’t figure out their own email, let alone navigating a wholesale supply website

piss off

it’s hard enough for me to see some of these pages - I’m 29 with decent up-close vision. I wouldn’t have even brought it up if I wasn’t actually asked about it directly several times. 

you’re on the Marketing Team and in E-Comm development for Christ’s sake. 

you can either proactively attempt to make things easier for this large and growing body of users, or you can do nothing and just hope for the best.

it upsets me how so many people are clearly happy to write off the elderly or the handicapped, and then wonder why we can’t hire people or bring in more customers

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they’ll type in one of 800 variations of their idea of what the product is called, and then click through 8-12 pages of the resulting inventory 

instead of just going over to the left side of their screen, clicking Type, then selecting the correct product category narrowing it down from thousands to a handful of results

I can literally watch them do this in real time on our site monitoring platform

and it’s the same with size, color, material, mounting type - a dozen separate product attributes that I’ve spent ages making accurate and consistent across our 160,000+ product catalog