#doppiaa

Warm tones & memories ft Mr @fabrizio-oriani Founder & Creative Director of GWD

ph Filippo De Dionigi

Doppiaa SS19 Collection - Pitti Uomo 94 Preview 

I first came across Doppiaa while working as a menswear stylist at Farfetch. Every now and then a few pieces would stand out amidst the rest: premium fabrics, tailored without being overly stiff or formal, beautifully constructed and with a brilliant fit. Something about them felt fresh and appealing, which is saying a lot at a time when I spent my days going through rails of clothing from the world’s leading brands.

The truth is Doppiaa slowly grew on me, increasing expectation over the next arrivals and how I would style them according to its unique aesthetic. Having kept an eye out for the Italian brand ever since, visiting their stand at Pitti quickly became a top priority during my last trip to Florence. In case you’re oblivious to the brand, Doppiaa was founded by two friends whose families shared a lifetime of know-how and passion for elegance, good taste and of course, fashion.

Its aesthetic can be sorted into the relaxed tailoring category, with collections including a comprehensive range of garments aimed at making you look polished, yet distinctively playful and authentic. Hints of Italian sartorialism and sprezzatura are balanced with a modern, fashionable approach that ultimately translates into quite a unique experience. There is never too much stiffness or traditionalism to be found...just the right amount.

At Pitti, Doppiaa displayed their SS19 offerings at a most beautiful setting: a careful decorated stand featuring a jungle-like ambience, with bold colors and perfect lighting. The stand featured several mannequins, sorted almost as if depicting different interpretations of the collection: casual, polished and tailored. On the casual end, layered ensembles of hoodies, chinos and colorful raincoats were on display, along with textured denim and cotton jackets. The polished section, my personal favourite, saw a range of tailored odd sport jackets mixed with patterned shirts and polos, along with tailored trousers with a looser fit. Finally, the tailored end of the spectrum featured full suits with macs and shirt and tie combinations, showcased with single and double breasted blazers.