#dlive

coop and dlive pretending to square up in the back of the video of kyrie shooting 😭

Taylor Lorenz at Substack:

We need to know who is funding the creator economy

Yesterday, a federal indictment revealed that a Tennessee media company working with right-wing influencers including Benny Johnson, Tim Pool, Dave Rubin, and Lauren Southern, was receiving significant funding from the Russian state-sponsored network RT to push Russian disinformation. The indictment is absolutely wild and WIRED has a great rundown on the details, including how the propaganda efforts worked. The case serves as the latest high profile example of how “independent media” on the right is anything but independent, and underscores the need for more transparency around funding models in the creator economy. It also shows how disinformation efforts have increasingly focused on penetrating U.S. media through content creators, and how lucrative being a pawn in these schemes can be. While right wing content creators position themselves as scrappy upstarts, leaning into anti-establishment and populist brand positioning, they frequently accept money from far right interest groups, extremist billionaires, and even foreign actors.  Tenet Media received nearly $10 million, distributed out across a network of YouTubers and podcasters. As part of the disinformation campaign, Tenet Media influencers published hundreds of videos on social media that promoted Kremlin talking points. The videos were shared across platforms including YouTube, Facebook, Instagram, X, and TikTok, reaching tens of millions of viewers.

[...] The far right recognized the opportunities in personality-driven media decades ago. After boosting talk radio stars in the 80s and 90s, when social media proliferated, they began to invest heavily in news influencers who seamlessly blend entertainment, news commentary, and far right political messaging into YouTube videos, Instagram memes, podcasts and more. 

[...]

Ben Shapiro's Daily Wire has been heavily funded by wealthy Republican donors, including the Wilks brothers, Texas-based billionaires known for their oil and fracking fortune. Charlie Kirk, founder of Turning Point USA, has benefited from significant funding from conservative mega donors including the Koch network.  When right wing creators began getting deplatformed more frequently on mainstream social media apps in the second half of the 2010s, an entire ecosystem of alternative platforms aimed at helping extremist influencers monetize and amass audiences, cropped up. Rumble, a video sharing platform similar to YouTube backed by billionaire Peter Thiel, began paying far right influencers and anti vaxx content creators hundreds of thousands of dollars to create content on its platform in 2021. Locals, a newsletter platform owned by Rumble, allows influencers to monetize through newsletters in a similar way to Substack. DLive, a right wing Twitch competitor, allowed influencers storming the Capitol building on January 6th, to make thousands of dollars off their live streams. Kick and Cozy.tv, two other right wing live streaming platforms, permit nearly any far right extremist the ability to create content and start earning money. And X, under Musk, has paid out hundreds of thousands of dollars to right wing influencer accounts.

The robust financial backing the right wing content creator ecosystem enjoys, allows extremists the ability to fund professional production teams, social media ad buys, and marketing initiatives that give them a competitive advantage online. In contrast, progressive creators are left to rely on meager donations and crowdfunding efforts to sustain their work. This financial imbalance has made it nearly impossible for left-wing content creators to match the reach or production quality of their right-wing counterparts. Already, several Russia-backed Tenet Media influencers, including Benny Johnson and Tim Pool, have been doing damage control. They've publicly stated that they had no idea about the origins of the money and claimed that they were merely unwitting victims who were misled by the company. 

Subscribe to live Unlimited Music Podcast streams on YouTube, Twitch, DLive & more—UMP081 OUT NOW! Next stream on May 14! 🎧