The Interview: Inside Djerf Avenue's pop-up at Selfridges with Matilda Djerf - TheBusiness.style
Last Monday morning at 10:02, two minutes after Selfridges opened its doorways, Djerf Avenue’s ‘Angels’ flocked up the grand escalators to be the primary at the Swedish model’s new London pop-up and get their arms on its restricted version Christmas pyjamas, offered-out boxy blazers and extra. To my amazement, the winding racks had been nearly cleared after simply a number of minutes. It was…














