Ow.ly has been an amazing advancement on sites like Twitter for altering or shrinking websites to fit into the already limited number of characters allowed for posts. It has allowed someone with a massive link to alter it to something that would fit into a post even with having a lengthy description preceding. Indie artists are unique; we offer a sound that the mainstream doesn't have and frankly I think we all want to keep it that way. We explore sounds, do things differently and make great music that is unique to us and not just for a mass crowd that likes regurgitated Beiber and Taylor Swift sound alikes. Sometimes I think, however, that there are temptations out there for indie artists to change who they are; to conform to a mold-to blaze a path that would definitely lead to more monetary pleasure. A path that would alter everything that we are or have become with our indie music to become like the countless throngs of other pop one hit wonders. Ow.ly is a good thing-technology is a good thing-your music is a GREAT thing. Don't conform your identity just because you aren't getting the attention or money you think you deserve for your craft. Your day will come-be true to your art and continue to work at it, make contacts and push forward with it with all you've got. And even though Ow.ly continues to condense and alter sites to fit a certain mold, don't let your art follow the same path!!