DIPE's by Dispatch target
A short post inspired by this anon's question to @jeons-catalyst
https://www.tumblr.com/jeons-catalyst/753299916223365120/apparently-dispatch-has-been-posting-about-taekook So why doesn’t dispatch use jik
Dispatch launched DIPE (www.dipe.co.kr.) on March 3rd 2022 in honor of the company’s tenth anniversary. A new global page which was "catered towards international fans who share the same excitement and passion for Kpop.
“Dipe” will cover news and updates on a variety of groups such as BTS, Enhypen, NCT, Nu’est, Seventeen, Stray Kids, TXT, Twice, and more."
Oh.. interesting... so let's see what's the target of DIPE according to its creators:
"First the articles are all written in English for "the comfort of international fans".
“Dipe” will bring you the latest scoop on the idols you love, including behind-the-scenes footages and cuts from sets, interviews, videos, and fashion information"
Well… I think it's clear that Dipe is going to publish lil pills of what the international, and not exclusively Korean people, are asking for.
That says it all, and is one of the reasons of this article's headlines and pics:
BTS' Jin completed his military service and was discharged f... [more]
By the way, an article indeed about Jin's completion military service, because it doesn't really tell anything about Jungkook and Tae's clumsy hug (they got a bit messed up).
I encourage you to go in and read it… it's even funny… the pics and headlines that have nothing to do with the content of the article… …..
I call it CLOUT CHEASING
So... going to the questions raised by the anon:
"So why doesn’t dispatch use jikook for clickbaits, too?
They did it too.
New photos of BTS members Jimin and Jungkook, who have enlis... [more]
On November 23rd, BTS' Jimin and Jungkook captured at Gimpo ... [more]
Aren’t they popular as a duo, too?
Yes, they are. As you can see… the rest of the relevant media has always mentioned them (systematically) in a cute way, and putting them in duo (their names separated with a "-") Why do you think they were called sea otters?
But maybe DIPE knows jikook it's not the most demanding duo of BTS
Or there’s just nothing there to begin with?"
Dispatch -and the other media - couldn't out any non-het couple, be it jikook or taekook…and Dipe would never risk suggesting anything publicly, let alone something about their sexuality that would harm one of the Hybe's artist (who on the contrarly seems to get on very well with his Korean parent company Dispatch).
So, you have to take this with a certain superficiality… they write about them - it doesn't really matter what, whether it's something totally over the top, or something really cute - to get more engagement, and therefore more brands to want to advertise on the site (and more income).
Btw…one last note…As DIPE must have the best interests of all their readers at heart…. they also posted this in December…. (in case any of you have missed it!)
V of BTS and Jennie of BLACKPINK have reportedly parted ways... [more]
