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𝐓𝐡𝐞 𝐦𝐞𝐝𝐢𝐚 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐜𝐚𝐧 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐞 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡. 𝐓𝐡𝐞 𝐓𝐕 𝐬𝐡𝐨𝐰𝐬 𝐲𝐨𝐮 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐛𝐞𝐡𝐢𝐧𝐝 𝐢𝐭 𝐰𝐚𝐧𝐭𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐬𝐞𝐞. 𝐎𝐧𝐞, 𝐨𝐮𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐧𝐮𝐦𝐞𝐫𝐨𝐮𝐬 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬, 𝐢𝐬 𝐭𝐡𝐞 𝐠𝐢𝐫𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐨𝐬𝐭𝐞𝐫. 𝐈𝐧𝐢𝐭𝐢𝐚𝐥𝐥𝐲, 𝐢𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐬𝐞𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐞𝐥𝐞𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐠𝐢𝐫𝐥 𝐰𝐚𝐬 “𝐡𝐚𝐩𝐩𝐢𝐥𝐲” 𝐝𝐫𝐮𝐦𝐦𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐞𝐞𝐦𝐬 𝐭𝐨 𝐛𝐞 𝐞𝐧𝐣𝐨𝐲𝐢𝐧𝐠 𝐡𝐞𝐫 𝐭𝐢𝐦𝐞. 𝐖𝐡𝐞𝐧 𝐢𝐧 𝐫𝐞𝐚𝐥𝐢𝐭𝐲, 𝐬𝐡𝐞 𝐰𝐚𝐬 𝐛𝐞𝐢𝐧𝐠 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐞𝐝 𝐚𝐬 𝐢𝐟 𝐬𝐡𝐞 𝐰𝐚𝐬 𝐚 𝐩𝐮𝐩𝐩𝐞𝐭.

𝐌𝐚𝐥𝐜𝐨𝐥𝐦 𝐗, 𝐚 𝐰𝐞𝐥𝐥-𝐤𝐧𝐨𝐰𝐧 𝐀𝐟𝐫𝐢𝐜𝐚𝐧 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐦𝐢𝐧𝐢𝐬𝐭𝐞𝐫, 𝐨𝐧𝐜𝐞 𝐬𝐚𝐢𝐝 “𝐓𝐡𝐞 𝐦𝐞𝐝𝐢𝐚’𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐞𝐧𝐭𝐢𝐭𝐲 𝐨𝐧 𝐞𝐚𝐫𝐭𝐡. 𝐓𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐢𝐧𝐧𝐨𝐜𝐞𝐧𝐭 𝐠𝐮𝐢𝐥𝐭𝐲 𝐚𝐧𝐝 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐠𝐮𝐢𝐥𝐭𝐲 𝐢𝐧𝐧𝐨𝐜𝐞𝐧𝐭.” 𝐅𝐫𝐨𝐦 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐩𝐨𝐥𝐢𝐭𝐢𝐜𝐚𝐥 𝐩𝐚𝐫𝐭𝐢𝐞𝐬, 𝐦𝐚𝐧𝐲 𝐠𝐫𝐨𝐮𝐩𝐬 𝐞𝐧𝐠𝐚𝐠𝐞 𝐢𝐧 𝐚𝐜𝐭𝐢𝐯𝐞 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐦𝐞𝐝𝐢𝐚 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬, 𝐛𝐚𝐬𝐢𝐜𝐚𝐥𝐥𝐲 𝐟𝐨𝐫𝐜𝐢𝐧𝐠 𝐥𝐢𝐞𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐩𝐮𝐛𝐥𝐢𝐜.

𝐋𝐞𝐭’𝐬 𝐟𝐚𝐜𝐞 𝐢𝐭, 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐢𝐧𝐞𝐯𝐢𝐭𝐚𝐛𝐥𝐞. 𝐓𝐡𝐞𝐫𝐞 𝐰𝐨𝐮𝐥𝐝 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐚𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐡𝐚𝐧𝐝𝐬. 𝐒𝐚𝐝𝐥𝐲, 𝐭𝐡𝐞𝐫𝐞 𝐢𝐬𝐧’𝐭 𝐦𝐮𝐜𝐡 𝐰𝐞 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞𝐦. 𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐂𝐀𝐍 𝐝𝐨 𝐢𝐬 𝐛𝐞 𝐩𝐫𝐮𝐝𝐞𝐧𝐭, 𝐬𝐞𝐧𝐬𝐢𝐛𝐥𝐞, 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞𝐚𝐛𝐥𝐞, 𝐚𝐧𝐝 𝐰𝐢𝐬𝐞 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐍𝐎𝐓 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐰𝐞 𝐡𝐞𝐚𝐫, 𝐫𝐞𝐚𝐝, 𝐨𝐫 𝐰𝐚𝐭𝐜𝐡 𝐨𝐧 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐟𝐨𝐫𝐦𝐬 𝐨𝐟 𝐦𝐞𝐝𝐢𝐚. 𝐖𝐞 𝐦𝐮𝐬𝐭 𝐥𝐞𝐚𝐫𝐧 𝐭𝐨 𝐛𝐞 𝐜𝐚𝐫𝐞𝐟𝐮𝐥 𝐚𝐧𝐝 𝐧𝐨𝐭 𝐠𝐮𝐥𝐥𝐢𝐛𝐥𝐞. 𝐖𝐞 𝐦𝐮𝐬𝐭 𝐚𝐜𝐪𝐮𝐢𝐫𝐞 𝐭𝐨 𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐭𝐨 𝐜𝐨𝐧𝐟𝐢𝐫𝐦 𝐢𝐟 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐚𝐫𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐚𝐜𝐜𝐮𝐫𝐚𝐭𝐞. 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐣𝐮𝐬𝐭 𝐚 𝐟𝐞𝐰 𝐩𝐫𝐞𝐜𝐚𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐨𝐮𝐫 𝐩𝐚𝐫𝐭 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐛𝐞𝐢𝐧𝐠 𝐝𝐞𝐜𝐞𝐢𝐯𝐞𝐝.

𝐋𝐞𝐭 𝐮𝐬 𝐛𝐞𝐚𝐫 𝐢𝐧 𝐨𝐮𝐫 𝐦𝐢𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐬𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐭𝐫𝐮𝐬𝐭 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐬𝐞𝐞. 𝐀𝐟𝐭𝐞𝐫 𝐚𝐥𝐥, 𝐞𝐯𝐞𝐧 𝐬𝐚𝐥𝐭 𝐥𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞 𝐬𝐮𝐠𝐚𝐫.

“𝐓𝐡𝐢𝐧𝐠𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐬𝐞𝐞𝐦; 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞 𝐝𝐞𝐜𝐞𝐢𝐯𝐞𝐬 𝐦𝐚𝐧𝐲; 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐨𝐟 𝐚 𝐟𝐞𝐰 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 𝐡𝐢𝐝𝐝𝐞𝐧.” ― 𝐏𝐡𝐚𝐞𝐝𝐫𝐮𝐬

𝐬𝐮𝐦𝐬 𝐮𝐩 𝐦𝐲 𝐞𝐧𝐭𝐫𝐲 𝐟𝐨𝐫 𝐭𝐨𝐝𝐚𝐲. 𝐀𝐝𝐢𝐨𝐬! 🥁

DIGITAL POSTER “PERCEPTION” by agdafr 

Following the arrival of the Covid-19 pandemic,Poster Jam’s monthly challenge featuring the word «Home» took on new dimensions. This poster was widely circulated on the web and submitted to various Covid-related design initiatives around the world. The light blue colour marks a health and hygiene emergency by closely relating to the colour used for water, sterilisation and hygiene representations. The poster’s visual impact is subtle while eliciting reliability, acceptance and safety to the viewer. For conveying the message, the widely recognisable font Helvetica is applied on a large scale. Its use relates to the simplicity of the instruction, communicated on a global level, calling for vigilance and adherence. The illustration of crossed arms, found in the letter “B” of the Typefesse Pleine font, represents the body part that should be thoroughly disinfected according to state instructions. The gesture of crossing arms can be seen as defensive body language while the form of the letter is reminiscent of a house roof or a bird’s wings, both referencing the notion of safety.