#digitalfocus

I used to end the day exhausted… and confused. I’d been “working” for 8 hours, yet somehow, my real to-do list was untouched.

That’s when I discovered the sneakiest time-suck of modern work life: Fake productivity. Or what I now call “performative busyness.”

What Is Fake Work?

It’s the kind of work that feels productive but actually gets you nowhere. Think:

Replying to Slack threads like your life depends on it

Organizing folders for the 15th time

Sitting in endless Zoom calls with no decisions made

Making overly detailed to-do lists (but never starting them)

Spending hours customizing AI prompts… and not executing

It’s work that looks impressive, but doesn’t move the needle.

Why We Fall for It

In 2025, with AI tools and remote jobs everywhere, it’s easy to confuse motion for progress. We stay busy to avoid real decisions. Or because constant digital noise makes it hard to focus long enough to do what matters.

For me, fake work was a way to avoid the uncomfortable stuff: launching my digital product, writing meaningful content, asking for feedback. It felt safer to just... tidy up my Notion workspace again.

What I Changed

I made a “Real Work List”, just 3 items per day that actually matter to my goals. Before starting anything, I’d ask: “Does this get me closer to where I want to be, or is this just noise?”

I also gave myself permission to not respond instantly to everything. Because speed ≠ productivity. Intentionality does.

The Takeaway

5 Things at the CES Pepcom Event That Might Come Out This Year

5 Things at the CES Pepcom Event That Might Come Out This Year

Are you waiting for CES Event ? CES is one the most famous technology event in the world. This event has many schedule that you can note it on your calandar. CES is held by Pepcom Inc.. Here are the Pepcom Technology Showcase on 2015.

• Digital Experience! – Jan. 5th at the CES show in Las Vegas • MobileFocus Global – Mar. 1st at the…