🔢 Stand Out with Precision – Numeric Brand Domains!

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I think that T.Rex Arms is doing an amazing job in regards to their online presence especially on social media like Instagram. They post images of their products and videos of them using their products on their Instagram page where they have over 400 thousand followers and on their YouTube account where they have a massive following of over one million subscribers. They are very active in interacting with their customers and fans on their multiple platforms about any questions that they might have about not only the products they make and sell, but other companies’ products that they think are great. I think that one way that they could improve their efforts in social media is that they could post their products more instead of posting about other companies products.

https://www.instagram.com/lucastrexarms/

The brand I chose for my brand evaluation portion of the blog is Patagonia, Specifically the Climbing brand. I chose this brand as it’s close to my heart, and a sport that I love dearly. Patagonia does a lot when it comes to social media and is an absolute treasure that advocates for the outdoors and environmental programs. One way that I would suggest Patagonia – Climb as a brand to improve their social media efforts, would be to make a twitter account and have a presence there. I know as a brand, Patagonia has their own twitter account, but not one dedicated to climbing. Brands like RedBull have already diversified their social media accounts into specific ones regarding sport, and I think Patagonia could greatly benefit from this. By doing so, they could engage with and target a specific community much more precisely.

  Photo: Andrew Wevers

 www.patagonia.com/climbing/

We all know at least a little something about Nike and their advertising decisions in our media. Whether you’ve seen a video of an outraged former customer burning their five-year-old Nike air maxes, or read a tweet from a teammate of Colin Kaepernick, one can only assume that Nike has created an uproar in today’s, media.

A few weeks ago, Nike released an image of Colin Kaepernick, once the starting quarterback for the 49ers, now a popular hot topic for those in the debate on our country and its civil rights and responsibilities. For those of you that are not familiar with Colin, he was the one who knelt for the National Anthem during the NFL team’s opening each week in an attempt to protest civil rights without hostility.

Nike’s image was Colin Kaepernick’s face, with text saying, “Believe in something. Even if it means sacrificing everything.” Frankly, this either pleased his constituents or displeased those who share different opinions. Although the image put Nike in the spotlight, the impact of the topic may have been out of reach for an athletic clothing and apparel manufacturer. They should continue to be active in the media and provide consumers with relevant advertisements, however there is little to no need to involve such tense topics in that aspect of our society. Come on Nike, stay in your place.