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"Mindful Digital Consumption: How to Stop Doomscrolling and Take Back Your Peace"
It’s 11:57 PM. You told yourself you’d only check your phone for five minutes. Now, an hour later, your thumb is sore, your neck aches, and you’ve gone from news headlines to conspiracy TikToks to cat memes without even realizing it.
The Doomscrolling Epidemic It’s 11:57 PM. You told yourself you’d only check your phone for five minutes. Now, an hour later, your thumb
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Some unfinished thoughts on the value on things that aren't digital consumption.
Current technology only engages a part of our senses and our movements, so real life offers a richer sensory experience.
...but suppose that was solved by better technology...
Making others happy in addition to oneself is more valuable than making only oneself happy, and making real people happy is more valuable than making simulated people happy.
...but suppose there is interaction with other people in virtual reality...
Maybe delayed gratification and doing stuff until you run up against the limits of what is possible is better than simulations that let you skip the hard work and that have fewer limits?
...i am not sure that is the case, if not, there is the option of pulling the religious card...
Whatever the ultimate good is, it probably isn't possible to simulate it. To experience Nirvana or the Beatific Vision, you actually have to experience it.
The thing is, part of me wants to design historical video games, and another part despises everything that happens on a computer because I have failed so often to handle digital consumption.
Maybe it is possible to design video games and run a game studio in such a way that it enhances peoples real life instead of hurting it. (Like using the game to organize real life meet-ups, designing the gameplay loop in such a way that people don't overconsume, stuff like that.)
Maybe I should think about what I would want a future society to look like has found a healthy way to engage with digital media.
Maybe instead of game design I should try myself at writing a novel that takes place in a post scarcity economy and is about people/society transforming in a way that leads them away from entertainment consumption.
Amazon, Spotify, YouTube, Netflix, HBO, Amazon, SoundCloud o iTunes son algunas de las grandes marcas culturales de nuestra época. Son plataformas que nos obligan a pensar algorítmicamente, a reinventar el análisis, a leer de otras maneras. Tanto si nos gusta como si no.
La influencia de las plataformas digitales en nuestros modos de consumo cultural está siendo superlativa: aunque se articulen como archivos de archivos (de canciones, podcasts, discos, vídeos, películas, series, libros o audiolibros), su impacto va mucho más allá de la posible producción y de la decisiva distribución (...) Se han convertido en auténticas estructuras curatoriales, administradas por inteligencias colectivas, tanto humanas como matemáticas (...) y compiten con el museo y la biblioteca como nuevas instituciones de la memoria y la circulación de la información y del arte. Y nos conminan a pensar nuevos modos de prescripción.
Spotify no solo está revolucionando la forma en que la música es creada, está revolucionando la forma en que se descubre y se distribuye la música
El modelo de Spotify funciona así: Spotify recolecta datos de los usuarios a través de sus playlists, de los “me gusta”y “no me gusta” en las canciones, y ofrece a los usuarios más música de acuerdo a sus preferencias. Mientras la experiencia de usuario mejora, éstos se quedan dentro del servicio, lo cual resulta en un valor más alto por usuario y un margen de ingresos más alto.
A medida que Spotify atrae a más consumidores a su plataforma, sus proveedores (artistas, sellos, podcasters) querrán tener más acceso a la plataforma para poder llegar a ellos, lo cual nos lleva a la principal ventaja competitiva de Spotify: el Discovery. Al procesar miles de millones de playlists generadas por los usuarios, el software de inteligencia artificial de Spotify genera playlists temáticas inmensamente populares que se utilizan para proponer canciones que nunca han escuchado, pero que les van a gustar.
Esta herramienta representa una ventaja competitiva invulnerable: está construida sobre datos únicos propiedad de Spotify, que sus usuarios están generando a velocidad exponencial y que a su vez originan que más usuarios se unan al servicio, el cual tiene actualmente más del doble de usuarios de pago y cinco veces más cantidad de datos en comparación con Apple Music, su competidor más cercano.
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Noticias de Telefónica: Fin de la guerra: Telefónica se alía con Netflix para incluir sus contenidos en Movistar+. Noticias de Tecnología. Telefónica y Netflix entierran el hacha de guerra. Ambas compañías anunciarán una alianza para incluir todas las series y películas de Netflix en Movistar+. ¿Qué gana (y qué pierde) cada una con el acuerdo?
La rápida aceptación de las plataformas de Video Bajo Demanda en España (el exiguo repertorio de hace dos años se ha multiplicado con la llegada de ‘players‘ foráneos como Netflix, HBO España o Sky) evidencia que sí hay mercado para la TV de pago —en 2017 alcanzó su mayor cuota: casi 1/4 hogares— cuando el usuario accede a contenidos diferenciales de calidad a un precio asequible.
Los operadores clásicos asumen que ante la atomización de la oferta más vale unir fuerzas que competir, así que después del verano Movistar+facilitará a sus abonados el acceso al catálogo de Netflix, que de esta manera amplía sus ‘ventanas’ para ganar suscriptores (las de los 2 millones de clientes de M+). En un entorno digital de cada vez más opciones para el ocio y entretenimiento, el futuro del modelo audiovisual recupera la la máxima “si no puedes contra tu enemigo, ¡únete!”
Research Study on Digital Consumption; Understanding digital culture
TrendSights Analysis: Digital Consumption; Understanding digital culture is a new market research publication announced by Reportstack. The overall time spent consuming digital content has already surpassed all other media sources altogether (TV, radio, print), which represents a new shift in the way consumers are engaging with digital consumption. In order not to be excluded from the digital world, brands are developing omni-channel strategies as a way to diversify their sales sources and to create a seamless experience for the final consumer. Brands now have to deal with an online community connected on a 24/7 basis, relying on the internet not only as a sales point but also as a valuable and flexible source of information about brands and products. The digital nomad has arrived and brands that do not follow this trend may lose an important segment of consumers.
Key Findings - 56% of shoppers rely on online information or reviews from other customers when making product choices. Online reviews have a significant influence over the purchasing choices of consumers, leading many companies to include on their official websites ratings and reviews by shoppers who have used their products.
- Convenience is perceived as being the greatest benefit of online shopping for one third of global consumers. E-commerce offers great flexibility for consumers who are time- and cost-savers, especially because it is not attached to temporal and geographic boundaries.
- China, the US, and the UK are the top e-commerce markets, accounting together for more than $1tn in sales in 2015.
- 75% of retailers rank e-commerce sales as a top priority for 2016, followed by the need of improving the in-store experience (53%). However, only 8% of companies consider themselves to be at an advanced level of execution for their omni-channel strategy.
To access full report with TOC, please visit TrendSights Analysis: Digital Consumption; Understanding digital culture.
Synopsis "TrendSights Analysis: Digital Consumption" explores how the digital world is shaping consumers' preferences and choices, especially in terms of added flexibility in comparison with traditional in-store shopping. Market data reveals that global retailers are expected to see more sales coming from the online channel, which demonstrates how important it is for companies to diversify their sales channels.
- How relevant is Digital Consumption to the different sectors?
- Which needs and longings motivate this trend?
- Which consumers are most involved with the digital world?
- How can brands develop their omni-channel strategies?
- What are the business recommendations for brands who intend to succeed in the digital channel?
Reasons To Buy - Understand the profile of the digital consumer and the key motivations behind the growing enthusiasm for the online world.
- Obtain a deeper knowledge of one of the most successful business models in digital consumption - subscription-based services.
- Access a relevant set of business recommendations for the efficient implementation and development of the omni-channel strategy.
- Use this opportunity to consider several product examples we consider relevant to the trend.
Companies Mentioned
Carrefour Lancôme Starbucks Amazon Sephora Birchbox Deliveroo HelloFresh Alibaba ModiFace 3D Systems
Contact:
sudha
Manager - Marketing
Ph: +1-888-789-6604
Reportstack Market Research
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