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In this article, we outline a specific type of meta-data that can help Technology Companies effectively promote business focused solutions offerings by developing a deeper understanding of business context.
Email enjoys the benefit of being a one-to-one marketing channel that provides unique opportunities for sending out targeted communications.
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When it comes to writing engaging content in B2B Technology Marketing, one of the key challenges remains that of identifying the content topic. Doing this so on a regular basis and at scale adds another dimension to content development complexity. Without a structured approach that keeps the technology audience in mind, companies often end up …
Here is a list of 7 content themes that Technology Marketers can use to generate impactful content that communicates both the breadth and depth of subject matter expertise.
Deliver engaging content that is tailor made for your target audience and their journey stage in the purchase process.
Impactful content on the right digital layout in digital marketing has always been the crux of lead generation.
Producing engaging content designed for human consumption is hugely different to writing run-on-the-mill articles that focus on the technical makeup of text and which are clearly intended to dupe search engines into giving higher SERPs.
There are conflicts in the field about whether having an outsourced content development department is the best approach for new companies and startups within technical fields.
Think about outsourcing technical content much like you’d think about hiring an accountant to handle your money and a lawyer to handle your legal matters. Since they have the experience on their side, they can help you take your business to the next level and save you time in the process.
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For efficient email marketing that delivers results, it is imperative to get audience selection right. For Technology companies this becomes even more critical given that the concepts are often not straightforward to communicate and require a fair amount of contextual knowledge on part of target audience. Consider a consultancy that sells IT solutions for measuring …
