#digicondx2017

Mad props to the CX Track Team that made it a well produced and managed 3-day session: Gela, Dannah, and Tricia! ❤️ #IMMAP #DigiConDX2017 #digicon2017 (at Philippine International Convention Center)

Moderator duties for us three straight days meant talking about our jacket of the day at the speakers’ lounge right before heading into our own tracks. It’s either that or fitness which didn’t get any airtime during #IMMAP #DigiConDX2017 #digicon2017 @jsncruz 👌🏼 (at Philippine International Convention Center)

Last talk / workshop in the CX Track of #IMMAP #DigiConDX2017 #Digicon2017 is once again packed for Direk @markmeily’s talk on Designing the Consumer Experience 👌🏼 (at Philippine International Convention Center)

3rd day of #IMMAP #DigiConDX2017 and the CX Track is packed for the Design Thinking workshop by @carlopvalencia ! (at Philippine International Convention Center)

Thanks @aceevitangcol for this podium shot! First time for me to somehow love the podium and being the one to ask questions from thought leaders! ❤️ #IMMAP #DigiConDX2017 #digicon2017

Full house the whole day at the CX Track of #IMMAP #digicon2017 #DigiconDX2017 !!! ATM: How People Buy, Omnichannel Strategies (at Philippine International Convention Center)

Today is IMMAP’s first of three days of #DigiConDX2017. The theme of ‘The Culture of Digital Transformation’ had a proper and powerful start with Brian Solis talking EXTENSIVELY about Customer Experience with very little differentiation or isolation of digital as a channel or medium or approach. I thought that was so apt for many reasons. Two of which are: 1) I share the belief that in a digitally transformed world, what matters more than the channel itself is the experience of customers, of people as they interface with the world around them and the brands they love; and 2) I am moderating the CX track of the Congress. CX is both the fuel and goal of successful digital transformation so much that neither can exist without the other. Digital transformation is only meaningful if it serves customers to have a better experience. Some key takeaways from the CX track today (speakers were thought leaders from Cisco, SPi CRM, Twitter, Voyager and Datorama - so you could just imagine the diversity of angles but all pointed towards how can we deliver a superior CX as the goal or the ambition of digital transformation): 1. It is the age of the customer no longer the age of digital. 2. In CX, when we look at the customer, there is no bias for or against digital as a channel. It is one of the many solutions to deliver a superior CX. 3. Data has a big role to play in designing customer experiences. Along with service design, a company can start with these to get into CX. 4. In CX, it is important to pay attention to context because it is what spells the difference between a memorable experience and a bad one. 5. Ultimately, a culture for CX starts with the company focusing on people, the customer. CX ultimately looks at the humanity even of technology. Two more days! And yes, CX is the real deal! ❤️ Kudos to the organisers and brains behind this year’s DigiCon especially for bringing CX to mainstream industry consciousness!!! #DigiCon2017