#developing a brand

Tools for Building a Professional Services Personal Brand

Image:  altfulfillment.com.uk

“WASHINGTON TECHNOLOGY” By Elizabeth Harr

“Whether a solo entrepreneur or part of a large organization, professional services executives would do well to be mindful of their personal brand.

In particular, a personal brand that is rooted in a reputation for niche expertise can propel not only the expert behind that brand – but also the firm that expert is associated…

Attraction marketing requires two processes.

1. Relationship management – This has to be done so that you provide incentive to the individual to be attracted to you. On the internet, in a business relationship, you have to build trust. This can be done by: a. Developing a brand that you are promoting. Usually yourself b. Creating a persona that fits what you want others to think of you as a…

As a business owner, should I really bother developing a meaningful brand?

Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a result, I thought I would lay down my opinion in a single blog post.

Why a brand for an SMB?

For the business owner, building a strong brand is useful for three…

The University of Missouri board of curators adopted the institution’s seal, designed by John S. Ankeney, in 1903.

Marketing types and other nerdy, font-loving folks (myself included!) often get too hung up on the transient and granular aspects of branding. How does the logo look? What configurations are acceptable? Has the color palette been established? And let’s not even wade into the weeds of…

Another update on TOWWIOW's progress, get an inside look at the development of a brand

It’s late and I was just reminded of my post tonight by a friend. She asked me how was my blog going and I was like “Oh snap! I almost forgot to do my post!”

It’s 11:44 pm where I’m at so this one is going to be short and sweet.

Quick-Hits:

New Page is in development, which will be titled: philosophy

I’m also working on getting my first service out there. I’m already writing professionally as a…

Another update on TOWWIOW's progress, get an inside look at the development of a brand

It’s late and I was just reminded of my post tonight by a friend. She asked me how was my blog going and I was like “Oh snap! I almost forgot to do my post!”

It’s 11:44 pm where I’m at so this one is going to be short and sweet.

Quick-Hits:

New Page is in development, which will be titled: philosophy

I’m also working on getting my first service out there. I’m already writing professionally as a…

Focus Group #2: Trading-up the Product Mix & Networking

In the second focus group we discussed adding a soap, lip balm, and candle making kit to to the product mix. This will allow people to experiment with making their own products at home. This is also away to promote our "homemade" characteristic. These product bundles might be launched later in our business's development, but I am definitely considering this idea for the future.