Today I had the pleasure of being a guest at the DETAILS Tech & Tastemaker Summit. There was a thought provoking panel which featured Megan Collins (Style Girlfriend), Nick Wooster, Sean Sullivan (The Impossible Cool), Lawrence Schlossman and Tommy Ton.
Michael Williams of A Continuous Lean, who moderated, mentioned reading an article about a kid named Johnny, whose biggest aspiration was being a “sports blogger”. This sparked some back and forth about people aspiring to be bloggers and whether their goals should be higher.
As the panel concluded, I kept thinking about Johnny the aspiring sports blogger. Johnny is most likely from a generation that has never read a physical newspaper, nor does he make a distinction between someone who writes for the web vs. print. What I hear when Johnny says he wants to be a sports blogger, is that he wants to be a sports writer.
When I looked to the stage, I didn't see great bloggers, I saw great content creators. While the medium of our message isn’t something we should ignore, we are too focused on how the content is being delivered as opposed to the content itself. Once we do that, we will move beyond the blog.
