#designtricks

The Group Selection Tool is a small but powerful tool in Adobe Illustrator. It lets you click and grab one object, then keep clicking to grab more in the group 🎯

It’s perfect for editing grouped shapes, icons, and artwork faster! If you’re new to Illustrator or even a pro, this tool can make your day easier.

This is a quick insight from the article Cake menu design Originally published on March 24, 2025

A well-designed cake menu isn’t just a list, it’s your silent salesperson. Done right, it can tempt customers into ordering more than they planned. Here are ten simple tricks to make your cake menu irresistible.

Keep It Simple and Clear

Ever seen a menu so cluttered that you gave up reading it? Don’t let that be yours. Organize cakes into clear sections, Birthday Cakes, Cupcakes, Seasonal Specials, so customers find what they want quickly.

Use Mouth-Watering Descriptions

Don’t just say “Chocolate Cake – $10.99.” Make it crave-worthy:

"Decadent layers of rich chocolate sponge, silky ganache, and a sprinkle of magic."

When customers can taste the words, they’re more likely to buy.

Highlight Bestsellers and Customer Favorites

Guide indecisive customers by marking top-selling cakes. A simple label like “Most Popular” or “Baker’s Choice” builds trust and increases sales.

Showcase Limited-Time Specials

Seasonal flavors and weekend-only cakes create urgency. A Pumpkin Spice Cake in the fall or a Heart-Shaped Red Velvet for Valentine’s Day makes people buy before it’s gone.

Make Pricing Work for You

Drop the dollar sign ($): Prices feel lower when you remove it.

Use odd numbers: $4.97 feels cheaper than $5.00.

Offer bundle deals: A Birthday Package with a cake, candles, and balloons feels like a steal.

Include Tempting Upsells

Encourage extras without being pushy. Try:

"Pair your cupcake with a creamy latte for just $2 more!"

"Upgrade to a larger cake for only $5 extra!"

Make the decision feel easy and rewarding.

Use Stunning Photos

People eat with their eyes first. High-quality cake photos, especially close-ups of gooey layers or fresh frosting, make your menu impossible to resist.

Choose a Clean, Elegant Background

A busy, colorful menu distracts from the cakes. Soft pastels, warm neutrals, or minimalist white backgrounds keep the focus where it belongs, on your delicious treats.

Make Important Info Stand Out

Customers appreciate the clarity. Display:

Serving sizes (8-inch cake serves 12)

Dietary labels (Gluten-Free, Nut-Free)

Customization options (Add fresh berries for $1)

Use Free Design Tools for a Pro Look

You don’t need expensive software to make a stunning menu. Try:

Canva: Pre-made bakery templates

Adobe Express: Clean, professional designs

Visme: Great for adding icons and visuals

Final Thoughts

Tips and Tricks of Designing Memorable Outdoor Advertisements

Introduction

All forms of marketing that are placed outside are referred to as outside marketing. It's critical to maintain your design clear and straightforward in light of all the things vying for our attention these days. Ensure the message is prominently displayed by using simple terms, succinct content, and colors with strong contrast. Funny advertisements have the highest recall factor, according to a study on the topic. The knowledge or significance of the content stated in the advertisement came next, and the inclusion of a fascinating protagonist was an additional factor. For small businesses looking to stand out, exploring new innovative outdoor advertising ideas for small business can help create memorable and effective campaigns

Tips and Tricks

Make an appeal with colour

Utilize Illustrations of High Qualities

Explore Innovative Ideas

Notice your brand principles

Keep up with Trends

Hiring an authority

Always Neglect the Specifics

Make an appeal with colour

 One of the many effective weapons in the tool kit is colour. It has the power to affect someone's feelings and degree of involvement. To draw notice and make an impact, use colour strategically. A sort of advertisement called bus shelter branding is displayed at bus depots and platforms with the intention of attracting passengers. Transit shelter ads are another name for transit stop ads. They are a powerful tool for businesses to increase revenue and establish their brand. Bus stops allow marketers to directly interact with their intended audience on busy highways because they are frequently found in crowded areas, such as downtown areas, in strategic positions. 

  Bus shelter advertisements are useful, reasonably priced, and have a wide audience impact. While we recognize that you must adhere to your company's requirements, you may want to think about highlighting your point of view with a significant portion of brand-appropriate colour. Advertisements, concealment, rear ads, seat ads, and LED displays can all be used to mark buses. As an element of their bus advertising, premium bus companies can additionally incorporate staff uniforms, lectures, and tasting. Bus advertising is seen to be a very powerful tool to reach a large audience, considering buses are moving advertisements that are extremely prominent and follow regular schedules. It's also a clever way to advertise outside, reaching a broad demographic and helping companies build their brand's credibility and recognition. 

Utilise Illustrations of High Qualities

The technique of placing advertisements on the back panels of publicly owned buses is known as bus back panel marketing, or bus rear advertisement. Bus back screens are not like regular posters; they pass through crowded urban areas and are seen by many people every day. Although advertisements placed outdoors are frequently seen from afar, it's critical to use graphics that are sharp and conspicuous. Smaller images should be avoided as they can appear grainy and unpolished. Customized bus back panels with visuals, emblems, slogans, and key messaging provide outstanding exposure and appealing designs. To enhance the effectiveness of the marketing, one can also select areas or routes that align with the intended audience. Incorporating innovative outdoor advertising ideas can further elevate the impact and reach of these campaigns.

   By effectively and economically addressing the intended demographic anywhere they are in the city, bus stations and stations contribute to increased brand presence. There are situations where your only goal in advertising is to raise brand recognition, in which scenario a call for intervention is not required. But when designing your marketing effort, bear in mind that it has a specific objective. Bus stop advertisements offer a high level of visibility and anything for passengers to look at when they're stuck in congestion, much like other outside marketing formats. Bus advertising is the practice of promoting any business or service on buses, whether they are either public or private. Bus rebranding is accomplished by digital signage mounted inside the buses, rear panel advertisements, advertising on the buses, bus wraps, and advertisements on the seats. 

Explore Innovative Ideas

You might want to attract customers to your business, encourage app installations, or drive traffic to your website. Federal bus marketing, sometimes referred to as transit marketing, is a method used by companies to advertise on trains and buses. Similar to mobile advertisements, official buses travel throughout the city and target specific populations. This mobility allows companies to establish connections with prospective clients in various communities and locations. Implementing creative outdoor advertising ideas within transit marketing can further enhance your reach and make your brand stand out in diverse urban areas.

   Outside bus advertisements can instantly reach a large audience and provide far more visibility than a typical billboard. Miniature maps and directions are excellent tools for gently nudging motorists and shoppers into your shop. Bus wrapping and bus paneling are two examples of external advertising that can be affixed to the outside of the buses. Bus wraps are expansive commercials that completely envelop the vehicle's outside appearance, giving plenty of room for colorful and striking images. Larger ads known as “bus panels” are affixed to the exterior and back of buses.   

Reflect regarding surroundings

   The term “outdoor advertising” describes advertising initiatives that make use of front the media, including advertisements, transport automobiles, and various kinds of external signage, especially signage outside of companies. Whenever it involves designing your exterior advertisements, don't be scared to think beyond what is available. Get imaginative with sizes, shapes, and positioning to ensure that your adverts stand noticed if you want to achieve the greatest effect.  

Any form of marketing that is utilized to show advertisements outside is often referred to as outdoor advertising. Choices for outdoor advertisements include transportation marketing, street furniture marketing, billboards, posters, kiosks, bus shelters, and other similar choices.

Notice your brand principles

 A form of out-of-home (OOH) marketing termed hoarding marketing, sometimes referred to as advertising on billboards, employs enormous boards, or hoardings, to show images and commercial text. Building sites are frequently surrounded by signs, which may have imprinted images and patterns on them. In addition, they are visible on the sides of buses, taxis, and structures. A business's trademark or tagline is usually displayed together with phone numbers in advertising advertisements, which can be stationary or dynamic.

A vehicle or truck is used in mobile van publicity, a kind of widespread advertising, to advertise a service or goods. Winter outdoor ads should stay clear of employing an excessive amount of white and grey because the grey winter sky will not create sufficient contrast for these designs to stand out. 

   A method of marketing and promoting material on bus routes and platforms is bus stop marketing, often referred to as transit shelters advertising. Reaching passengers as they go through every day is the aim. Particularly, bus stop advertisements can be an effective means of reaching many people. For instance, the most popular bus shelters tend to be in crowded, central areas with heavy traffic. Bus stations improve traveler safety in several ways. When a bus is turning and not utilizing the curb lane, or when it is at a junction, it pauses, making it unsafe for people to attempt to enter or get off. It is not reasonable for the driver of a bus to search constantly for intended customers.

Keep up with Trends

Flex billboards are used to advertise brands on car-rickshaws as part of a transit advertising strategy called auto advertising, sometimes referred to as auto transport advertising. The whole car or only the side hood might have the ads fastened to them. When it comes to designing an outdoor advertising campaign that works, the small things count just as much as the larger ones. It is important to consider aspects such as font, layout, and branding to ensure that all the components complement one another. For those looking to optimize their campaigns, exploring new innovative outdoor advertising tips and tricks, can provide fresh ideas and strategies to enhance visibility and engagement.

Hiring an authority

When it comes to designing an outdoor advertising campaign that works, the small things count just as much as the larger ones. It is important to consider aspects such as font, layout, and branding to ensure that all the components complement one another. Last but not least, hiring a professional designer is one of the finest ways to guarantee the success of your outdoor advertising campaign. They can guide you through all of these suggestions and more to help you make effective advertisements. Branding on bus shelters can increase ROI and recognize your company. The advertisements are prominently displayed for everyone to observe, and many of those who view them are frequent commuters who pass via these facilities. 

Always Neglect the Specifics

 It is crucial to recognize the significance of aesthetics when developing effective outdoor marketing initiatives. An effective commercial will draw viewers in, make its point evident, and create a lasting impact. Mobile van marketing used to only use goods or services advertisements, however nowadays, it can also use LED display monitors. Marketing via propellant activity involves attaching lit hoardings, banners, or billboards to a truck or van that travels the city and can be parked at specific locations. Canter van advertising activity is a type of advertising that travels to different locations to promote items or services.

Conclusion

Why was the graphic designer always calm under pressure? 🤔

Well, here's the scoop: Because they knew that every problem could be solved with just the right amount of "Ctrl+Zen"! 😂

Picture this: pixels are misbehaving, fonts are staging a rebellion, and colors are having a downright feud. But fear not! Just a hit of Ctrl+Zen, and voilà! Problems dissolve faster than a gradient in Photoshop. 🌀🌈