#design case study

Design & Development Case Study By LOCAL USA SEO SERVICES

So what about it?

Could be a big portfolio factor that makes you stand out! Much more engaging than just a couple images. 

Shows potential clients how you work and what you think 

Lets potential clients get to know you. 

Overall a case study goes over a problem, solution, and how you got there

Advice on case studies. 

Focus/target your case study on/to an ideal client. Your case study’s goal is to attract your ideal client. 

Write from the client’s perspective so that a potential client can relate.

Talk about the client’s needs, your design process, and how the client’s problem is solved. Talk about who your client is and why they needed you. 

Show data of the success of the project. 

Try to avoid jargon. Make the case study easy to understand. Write the way you talk. Let your personality come through. KISS.

Start free writing your case study from the beginning!

Keep the study short and caption everything! If people are just scanning through and looking at the captions, make sure they can still grasp the gist. Don’t leave an image without context!

Loose outline: About the client, about the project, goal of project, the process/why you did what you did, the outcome,

Don’t forget to give credit to who did what. Even if you did it all by yourself, still give yourself credit so it is clear to the reader what exactly you did. 

Reader should have a sense for your personality and design process at the end. 

Bonus points: Consider SEO when writing your case study. 

Think of it as a magazine article in terms of context. It’s immersive. There’s lots of images as needed. There’s pull out accent quotes. You can even lay it out similarly. 

Format it like a web article. Give each study it’s own page and then one master page with a link to your case studies. 

Avoid having too many case studies to sift through though.

Check out other case studies for inspiration and templates for help. See below. 

Don’t forget to mention challenges and how you worked through them along the way.

Write your case study like a story. 

Example Case Studies:

Logo: https://tubikstudio.com/case-study-logo/

Logo: https://www.yourcreativejunkie.com/logo-design-case-study-free-templates-for-designers/

Print Design: https://ludlow6.com/print-design-case-study/

Flyer and Logo: http://cpwstonehouse.com/graphic-design-print-case-study-fruity-monkey/

Product Design: https://www.innovate-design.com/innovate-reviews/case-studies/

Packaging: https://www.inlandpackaging.com/packaging-case-studies/

Ref:

https://www.shutterstock.com/blog/how-to-graphic-design-case-study

https://www.vanschneider.com/write-project-case-studies-portfolio

Process Snapshot: Jo Daly Interiors

Jo Daly Interiors is an Interior Decorator based in the Latrobe Valley, Gippsland. I was lucky enough to be introduced to Jo through Kellie from Colour of Life Photography. Jo was looking for a refresh on her original logo and really wanted to amp up her online presence in 2015 to help get her business out there and to generate more business leads. Together Jo and I worked to create her new…

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  1. Design Case Study @ Nutanix 

  2. Interview with Lee Kuan Yew — MUST WATCH FOR EVERY WORLD LEADER

  3. How Google Ad Auction Works – By Chief Economist at Google

  4. Peter Thiel Thoughts

  ====TECHNOLOGY SECTION====

  5. Ted…

The case of Forward Growth Strategies (FGS) is not unlike the case of every other small company in America. They have a product or service; they wish to sell that product or service; and they are passionate believers in the game-changing, world-bending status of that product or service. Also, not unlike every other small company in America, they are unsure how to go about spreading the gospel of said product or service. FGS approached Creative Rodeo with the need to redesign their current identity.

First step: better logo. Why? Because it is one of the few, tangible items of a company’s brand that can be controlled. A good logo encapsulates a company’s personality, culture, and service in a single stroke. A good logo amplifies and extolls the company’s mantra and is the visual cornerstone of a company’s identity system and visual language.

The professional sector that FGS competes in is a difficult one to define; the services are intangible and require a very specific set of skills: They are a multi-service consulting firm staffed with highly experienced planners and project managers and deal in policy planning and development, research, strategy and fiscal sustainability planning. It’s a public relations meets advocacy meets strategy meets we-make-you-better-from-behind-the-scenes skill set.

FGS’s current logo, unfortunately, conveys none of this.

Though there may be no such thing as a “bad logo” the FGS logo doesn’t give much insight or interest to what they do and how they wish to be perceived. Also, the competitive landscape that FGS occupies is beset with similar logos. It’s difficult to differentiate companies and, therefore, easy to dismiss FGS’s prowess as a player in the scene.

Goal One: Picture the Brandscape

Companies rarely exist in a vacuum, therefore, they always have competition. Whether large or small, at the top or bottom, there’s always someone competing for your customers—and vice versa. FGS’s passion, purpose, and vision are what drive their business. What they might find is that their passion, purpose, and vision are similar, if not identical to the competition.

Creative Rodeo completed a competitive audit for FGS to help define the brandscape and, therefore, help them differentiate. This also helps evaluate FGS's nearest competitors and how those competitors might compare to the—potential—FGS brand.

What we found was though these companies vary somewhat in services and experience they vary very little in their visual makeup.

Visually they are uninformed, clichéd, clunky, and vacant of any substance relating to the company. They don’t evoke an emotional or intellectual response (“Hey, what’s that?” or “These people look like they know what they are doing.”) and certainly don’t speak to the experience and skills these companies are setting forth in their company rhetoric.

Goal Two: Visualize the Business

What is it that FGS does? And what could stick out? We began creating shapes and objects that reflected the skills and services mentioned above (strategy, advocacy, etc.). Some items and ideas stuck out more than others (direction, growth, guide, connect, plan, strategy) and those were rendered and refined.

Within those, one idea kept coming to the top: Advocacy. In everything FGS does as a business what they truly are is a facilitator—they take what a business is saying and doing and make it better, easier and more approachable. This is evident in their success at grant writing, PR, behind the scenes fiscal strategy, and so much more. One visual represents this sense of advocacy the best:

Goal Three: Refine

The “dialog box” was further refined to reflect a sense of advocacy and to show that FGS is the voice behind the voice (or within, in the logo’s case). FGS works within the established framework their client’s dictate and must take on that voice and, at the same time, use their own voice to affect their client’s goals.

Colors were researched to reach an optimal expression of personality:

Until the perfect color combination was achieved:

The new FGS logo evokes a great modern business persona, is clean and refined, energetic in its color yet very professional and makes sense within the confines of FGS’s vocation. At the same time, it looks nothing like any other brand in this business and will stand out nicely among their competitors. It is professional and serious yet approachable and, when used properly, will amplify the services FGS provides.

The good people at FGS were a joy to work with. They were informed and reacted very well to every step in the creative process and are, we think, energized with new vitality as they sally forth, new logo poised at the fore, and continue their business ventures with a refreshed sense of purpose.

-Chad Jewell, Creative Rodeo