#deji haastrup

Mastering Marketing for Your Fashion Startup

Any businessman will tell you, no matter how awesome your product is, if no one knows about it, it’s quality is completely irrelevant. This is pretty much the same formula with fashion related businesses. Marketing is key! Not just marketing, the right kind of marketing. We see established brands tap into the markets in a variety of ways. Choosing to grab our attention using different methods…

Running a fashion brand presents quite a number of pitfalls. Some at the onset, while some recur even as one progresses. The most obvious and predictable are those that deal with your physical, production and financial capabilities in most cases. The less obvious ones, the ones that tend to do the most damage are those that affect your mind. In Nigerian culture topics around mental health are…

Building Bridges: What The Retail?

As the Nigerian fashion industry develops so do its retail opportunities. A decade ago online retail was merely the thing that you did abroad, over here brick and mortar establishments reigned king. Today we witness a steady evolution of the retail landscape, most especially in fashion. The advent of Jumia. Konga and Garmspot are helping to develop a culture where brick and mortar isn’t the only…

For the Culture: How Prejudice Impacts our Style Choices?

It is said that one should dress how they want to be addressed. Although in modern times the ripple effect of that adage has built a culture of prejudice. For some looking at this article the first thing their thinking is, “What’s the connection?’, “Can it really be that deep?”. If you’re party to that approach let me ask you a series of questions. There’s no right or wrong answer, just the…

For the Culture: Can Tattoos Play a Role in Influencing Nigerian Style?

The history of tattoos date as far back as ancient Egypt where they can be found on ancient mummified remains. In most places today they’re commonplace, with their influence ranging as far as Sports, Music, and Fashion. The most permanent works of art have evolved from cultural proclamations to declarations of personal style, carrying a personal meaning for most bearers. Now that the culture of…

The Round Up: Some of the Best Street Style from NYFW

It’s Fashion Week once again and where there’s Fashion Week, there’s gonna be some amazing street style. Here’s a compilation of some of the best looks from this month’s New York Fashion Week. A thing to love about street style at  the New York Fashion Week is the Effortless Cool, brought to the table by the subjects. Whether it’s the confidence that comes from having a stand-out outfit or…

Fashion Schools or Nah?

The turn of the century has seen so many opportunities open up with the introduction and explosion of the internet. Searching for information has transformed to information at our fingertips. This philosophy has extended itself to the realm of teaching and learning even at the fashion schools affecting the importance that they play in this current day and age. In the past, the best way to get…

NNPC Boss, Emmanuel Kachikwu seeks removal of fuel subsidy…

Emmanuel Kachikwu, the Group Managing Director, Nigerian National Petroleum Corporation (NNPC) on Thursday canvassed the speedy deregulation of the nation’s oil and gas industry.

Mr. Kachikwu made the call at the 2015 National Association of Energy Correspondents conference, held in Lagos.

The NNPC boss, represented by Bolanle Ashafa, Acting Managing Director of Nigeria Engineering and Technical…