#dediu

Horace Dediu ran some numbers over at Asymco:

These assumptions result in a cumulative revenue of over $1 billion by 2018 and a yearly run rate of $1 billion in revenue by 2020.

So it looks like Apple Pay is set to become yet another billion dollar business for Apple in a few years' time. And while that might not be a lot of money for Apple — 0.5% of Revenue and 2% of Earnings, as Dediu notes — it's a nice 'little' business to have on the side.

Apple Spotlight nails it on the big picture though:

That’s a nice ‘little’ business, one that many companies would love to have. That said, I see Apple Pay as more of a supporting character. It makes Apple devices even better, keeps Apple ahead of the competition, and supports Apple’s high customer satisfaction levels. These all, of course, drive sales. And that is much more important to Apple than whatever profits Apple Pay generates.

If I subscribe to your blog's RSS (using something like the fantastic Reeder) and I follow you on Twitter and on Facebook, then I am effectively being bombarded with notifications of new posts. That sucks and adds to the overall background noise of my life.

Take Horace Dediu of Asymco, for example. He has his Twitter feed post automatically to Facebook, so I don't need to follow him there. Fair enough. But he has new blog posts automatically (I assume) post to Twitter, too. But I already subscribed to his RSS. So I decide to clean up my Twitter stream and unfollow him, but I realized that he usually says things other than when he's posted to his blog, so if I care about that, I can't really just unfollow him. So I didn't and my Twitter feed remains that much more cluttered. Bummer.

Gruber does it the right way. He has a Twitter account for himself and another for his blog. I don't need to follow the Daring Fireball Twitter since I subscribe to his RSS, but I still get to see his other 140-character-limited thoughts. Exactly right.

Then you've got guys like Frommer who has the same set up as Gruber but uses it like Dediu so if you follow both his Twitter accounts, you get the same thing showing up twice right after each other. Even if I unfollow his blog's Twitter, I still get the extra noise.