New Post has been published on Digital Marketing Domain - Full Vertical - SEO, SEM & SMM services customized..!
New Post has been published on http://www.learn-digital-marketing.com/menstruation-tracking-app-dayima-just-raised-a-huge-30m/
Menstruation-tracking app Dayima just raised a huge $30M
Dayima, a Chinese app for period-tracking and womenâs health in general, announced today $30 million in a third round of institutional funding. The money comes from Sequoia Capital China, Ceyuan Ventures, and Bertelsmann Asia Investments.
So far in the past year, the company has raised three rounds that total $45 million: $5 million from Bertelsmann and ZhenFund in April 2013 and $15 million led by Sequoia and joined by the earlier two investors.
Launched in January 2012, Dayima claims it has had 45 million registered users and 3.2 million daily active users.
Hereâs a (kinda offensive) demo video (in Chinese):
( function() var func = function() var iframe = document.getElementById('wpcom-iframe-form-26de0d9246bc8c26339f7b813694b20d-53914180a9ee1'); if ( iframe ) iframe.submit(); if (document.readyState === 'complete') func.apply(); /* compat for infinite scroll */ else if ( document.addEventListener ) document.addEventListener( 'DOMContentLoaded', func, false ); else if ( document.attachEvent ) document.attachEvent( 'onreadystatechange', func ); )();
Its direct competitor in China is Meet You, which has raised two rounds of funding in less than a year.
The two apps had a battle royale earlier this year. After two reports by two Chinese research firms showed Meet You had more users than Dayima, the former was accused of inflating numbers in various ways. Dayima didnât confirm the accusation, and all proof that emerged later on was issued by Dayima.
Both the apps have similar offerings when it comes to features related to menstruation. Dayima has been adding content on womenâs health, fitness, and beauty onto its platform. At the same time, itâs been working on new versions for health âappcessories.â The app has been integrated into Samsung smartwatch Gear 2 and smart scale PICOOC. Dayima also has a version for men, as well.
The post Mentruation Tracking App Dayima Announces $30M Series C Funding appeared first on TechNode.
This story originally appeared on TechNode.
We're studying B2B mobile marketing with Tim Rhodes, former director of market intelligence for Eloqua. Help us out by answering a few questions, and we'll help share the data.
