#david tsui

Dove Chinese New Year Reconciliation @DoveChocolate #CNY with Guan Xiao Tong

Mars China is promoting Dove (De Fu) chocolate in a commercial connecting Chinese New Year with intergenerational relationships. The 5-minute film tells the story of a young woman (Guan Xiao Tong) and her mother, their annual Chinese New Year ritual, and their changing relationship as they grow older. Their family greeting, “Nian nian de fu”, could be heard as “Good Fortune every year” or “Dove…

Rejoice I Believe in Love Again @LeoBurnett #Ibelieveinloveagain @julianhdzr

Procter & Gamble in China has connected the Rejoice hair care brand with a campaign to reignite love in couples heading towards divorce. Social and economic growth in China has been associated with an alarming divorce rate. “I believe in love again” is an adaptation of a Chinese story circulated on the internet, in which a man’s request for a divorce is given on the condition that he carry his…