#bbdo china

Dove Chinese New Year Reconciliation @DoveChocolate #CNY with Guan Xiao Tong

Mars China is promoting Dove (De Fu) chocolate in a commercial connecting Chinese New Year with intergenerational relationships. The 5-minute film tells the story of a young woman (Guan Xiao Tong) and her mother, their annual Chinese New Year ritual, and their changing relationship as they grow older. Their family greeting, “Nian nian de fu”, could be heard as “Good Fortune every year” or “Dove…

My Dad's Story - a tear jerker from @MetLife Hong Kong @BBDOWorldwide filmed by Thanonchai Sornsriwichai in Thailand

MetLifeHong Kong is running “Dream for My Child”, an integrated advertising campaign centred on a tear jerking commercial, “My Dad’s Story”. The ad, filmed in Thailand, features a young girl reading aloud her reflections on her father. She moves from sentimental admiration of the sweetest daddy in the world through to her struggles to come to terms with his dual life. He lies about having a job,…