#data-driven advertising

Are you struggling why social media can always suggest the advertisements of your ideal products or the stuff that you’re recently looking for? It’s “Data-Driven Advertising”!

We all know that social media is a common platform that marketers implement their advertisements to promote their products. But we probably don’t know that all of our searching records in our browsers are collected as our “digital footprint”.

Marketers tend to design their “buyer persona”, which is a semi-fictional character that represents their ideal customers. Then, they’re going to target their consumer groups, and start the “Data-Driven Advertising” by utilizing your “digital footprint”.

That’s why your money is flying away! Next time when you see those advertisements. Avoid to click in it immediately. Be a smart consumer, think twice before purchasing!

Margaret Law

(128 words)

Google Brings Ad Targeting from the Web to TV

Google is taking its data-driven advertising approach to the more traditional world of television — in Kansas City, at least.

The company is starting a small trial of local TV ads with subscribers of its Fiber fast Internet and video service. Spots can be matched based on geography, the type of program being shown, or viewing history.

Google, like a handful of other companies, is trying to bring…