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Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while Video Marketing Video in the marketing process can be used as a lead generation tool, as a method of building awareness and thought leadership, or as a content tool to grow or nurture a lead…

How Marketing and Advertising Are Bound to Change In 2018

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too — but nothing very thought-provoking. This new year is bound to be a different story, and we can’t sit around and wait. Look at what’s already…

Video Marketing: The Future Of Content Marketing

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.…

What’s New in Video Marketing? Trend Predictions for 2018

A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what’s been going on in the recent past and what marketers can expect this year. For instance, livestreaming—which we posted about just recently—will become even bigger in 2018: 82% of consumers prefer live videos over other types of social posts, the infographic claims.…

What’s New in Video Marketing? Trend Predictions for 2018

A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what’s been going on in the recent past and what marketers can expect this years trend predictions to be. For instance, livestreaming—which we posted about just recently—will become even bigger in 2018: 82% of consumers prefer live videos over other types of social…

You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models. A little company called Anker is providing a way to add Alexa to any…

The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. The numbers are still rolling in, but it looks like Amazon sold over 20 million Echo smart speakers and Google Home devices were purchased at a rate exceeding one per second between October and the end of the year. It looks like more than…

Leveraging a video marketer is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. It is…

Barbara Quesada, the Voice of Barbara, Reads “The Legend of Ranger”

Voiceover artist Barbara Quesada (www.thevoiceofbarbara.com) demonstrates her versatility as an actor and character voice artist in reading her first audiobook, “The Legend of Ranger, the Reindeer Who Couldn’t Fly.” A magical new story for the Christmas season, author Alan Salisbury tells the tale of a young reindeer named Ranger who has a big dream: to be part of the reindeer team that pulls…

Why Having A Video Marketing Strategy Is Critical To Your Business

When I wrote about the value of using the video marketing strategy back in 2015, little did I know I’d look back on that post as the seeds of something that’s snowballed into something much bigger. At the time, I referenced stats that led me to pose a simple question: Why wouldn’t a company dive into the video marketing world? When nearly 90% of website visitors will hang out longer on sites with…

VOICE RADIO – GET YOUR STATION ON AMAZON ALEXA IN 5 MINUTES

Claim Your Station Name Today on Alexa Remember the rush to get your station’s URL domain name? Amazon Alexa represents a similar but more urgent situation. Invocation names, like website URLs, must be unique. It’s first come, first served. There will only be one station that gets the invocation, “Alexa, open B95.” If you want your station’s branding to be consistent on Alexa and easy for…

AMAZON ALEXA RADIO REPORT

Download Now! The Amazon Alexa Radio Report includes 23 charts and 16 pages of analysis based on 10 different studies related to smart speakers. The goal is to break through the hype we see in news headlines each day and take a data-driven look at the trends and how they will impact radio. We hope the report will become a resource for the industry as everyone learns to navigate the new voice era.…

The Top Trends and Insights for Video Marketing

Normally, I might take a look back at 16 of the top trends, most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, or the World Series. Yes, all of these were big stories that caught…

6 Trends That Will Impact Corporate Video Production in 2017

It’s no secret that 2016 was an enormous year for corporate video production. More videos were created and viewed than ever before. It’s become clear that if you want to build a connection with your digital audience, video is your best tool moving forward. However, even as video is a relatively new type of corporate media content, it’s also constantly evolving. If you keep focusing on the same…

Is This How You Really Talk?

It is hard to hear the sound of your own voice. But that sound may affect other people’s impressions of you even more than what you talk or say. A strong, smooth voice can enhance your chances of rising to CEO. And a nasal whine, a raspy tone or strident volume can drive colleagues to distraction. “People may be tempted to say, ‘Would you shut up?’ But they dance around the issue because they…

Top video trends for 2017

According to Oscar Wall, senior director at Ooyala, EMEA, the live-streaming video trends will continue to ramp up. 2016 saw Facebook debut Facebook Live, Twitter stream NFL games across the globe and Hulu is to launch a live option in 2017. “Publishers and broadcasters have a big opportunity, particularly in the news and sports sector,” Wall said. “Yet, as attractive an option as it is for…

5 TV Trends to Watch for in 2017

Based on what we’re seeing at the Consumer Electronics Show in Las Vegas, 2017 is shaping up as an interesting year for anyone shopping for a new TV. While there weren’t any knock-your-socks-off developments that will revolutionize consumers’ choices, you’ll see some important changes in what’s available. In general, TVs are getting bigger, with more 65- to 75-inch models being shown at CES—with…